Idaho Dealer Markups & New Car Prices
Live markup data from 87 Idaho dealers across 15,032 active listings. Updated daily.
The short version
Idaho dealers are charging an average markup of -$2,135 over sticker, which is slightly lower than the national average of -$1,519 (a 41% discount). Of 15,032 current listings, 91.7% are priced below total MSRP, the strongest signal of a negotiable deal.
Markup by model in Idaho
| Model | Listings | Avg markup (ID) | Avg markup (US) | Median price | % below MSRP | |
|---|---|---|---|---|---|---|
| Super Duty | 842 | -$1,823 | -$2,172 | $87,923 | 100% | View → |
| F-150 | 729 | -$4,056 | -$4,199 | $66,070 | 100% | View → |
| Silverado 1500 | 678 | -$122 | -$83 | $64,754 | 100% | View → |
| RAM 1500 | 669 | -$4,725 | -$5,491 | $63,645 | 100% | View → |
| RAM 2500 | 654 | -$3,434 | -$3,670 | $73,690 | 100% | View → |
| RAM 3500 | 654 | -$3,513 | -$4,345 | $79,130 | 100% | View → |
| Sierra 1500 | 640 | -$5,424 | -$2,250 | $62,885 | 99.5% | View → |
| Tacoma | 533 | -$777 | -$528 | $44,758 | 85.7% | View → |
| Sierra 2500 HD | 509 | -$4,928 | -$2,984 | $87,175 | 100% | View → |
| RAV4 | 453 | +$262 | +$551 | $42,309 | 42.2% | View → |
| Tundra | 448 | -$2,758 | -$1,644 | $67,210 | 96.4% | View → |
| Silverado 2500 HD | 386 | -$444 | -$203 | $78,403 | 100% | View → |
| Outback | 371 | -$1,106 | -$1,251 | $46,961 | 78.2% | View → |
| Explorer | 359 | -$2,160 | -$2,238 | $58,755 | 100% | View → |
| Bronco Sport | 358 | -$2,740 | -$2,503 | $35,498 | 100% | View → |
| Forester | 332 | -$628 | -$719 | $39,131 | 70.8% | View → |
| Grand Cherokee | 329 | -$3,667 | -$3,299 | $49,665 | 100% | View → |
| Bronco | 322 | -$2,916 | -$2,872 | $57,875 | 100% | View → |
| Sierra 3500 HD | 311 | -$4,101 | -$2,738 | $90,565 | 99.7% | View → |
| Silverado 3500 HD | 266 | -$149 | -$52 | $80,385 | 100% | View → |
| Camry | 246 | -$303 | +$32 | $38,618 | 67.5% | View → |
| 4Runner | 199 | -$349 | +$3 | $59,538 | 70.9% | View → |
| Crosstrek | 187 | -$1,224 | -$897 | $36,334 | 89.8% | View → |
| Wrangler | 187 | -$3,070 | -$3,270 | $54,715 | 100% | View → |
| Acadia | 171 | -$2,925 | -$1,197 | $55,765 | 96.3% | View → |
| Corolla Cross | 164 | -$143 | +$215 | $33,202 | 67.7% | View → |
| Grand Highlander Hybrid | 164 | +$108 | +$534 | $60,206 | 56.1% | View → |
| Sienna | 153 | +$184 | +$395 | $54,720 | 39.9% | View → |
| Yukon XL | 149 | -$4,142 | -$1,812 | $93,742 | 98% | View → |
| K4 | 144 | -$695 | -$573 | $24,421 | 100% | View → |
| Corolla | 142 | -$46 | +$232 | $28,088 | 59.2% | View → |
| Ranger | 141 | -$2,305 | -$2,005 | $43,445 | 100% | View → |
| Maverick | 130 | -$831 | -$946 | $37,140 | 100% | View → |
| Seltos | 125 | -$898 | -$653 | $31,867 | 100% | View → |
| Expedition | 122 | -$213 | -$229 | $86,990 | 100% | View → |
| Telluride Hybrid | 110 | -$1,936 | -$1,542 | $55,554 | 100% | View → |
| Canyon | 110 | -$3,256 | -$1,245 | $50,857 | 99.1% | View → |
| Ascent | 108 | -$1,262 | -$1,092 | $48,166 | 91.7% | View → |
| Yukon | 102 | -$3,400 | -$1,101 | $92,643 | 99% | View → |
| Sorento | 92 | -$1,243 | -$891 | $41,094 | 100% | View → |
| Sportage Hybrid | 90 | -$1,077 | -$833 | $36,685 | 100% | View → |
| Gladiator | 87 | -$6,002 | -$5,233 | $52,554 | 100% | View → |
| Sportage | 83 | -$1,157 | -$752 | $37,910 | 100% | View → |
| Terrain | 80 | -$1,451 | -$316 | $41,999 | 100% | View → |
| Grand Wagoneer | 75 | -$400 | -$351 | $78,850 | 100% | View → |
| Sequoia | 75 | -$1,781 | -$815 | $85,887 | 93.3% | View → |
| RAM 5500 Chassis Cab | 74 | -$1,216 | -$1,865 | $81,075 | 100% | View → |
| Tacoma Hybrid | 71 | -$1,517 | -$611 | $56,607 | 91.5% | View → |
| Compass | 70 | -$2,079 | -$2,164 | $32,755 | 100% | View → |
| Land Cruiser | 67 | +$164 | +$356 | $73,559 | 61.2% | View → |
| 4Runner Hybrid | 65 | -$401 | +$148 | $65,539 | 75.4% | View → |
| WRX | 64 | -$1,045 | -$823 | $38,134 | 76.6% | View → |
| Telluride | 64 | -$1,739 | -$1,266 | $52,908 | 100% | View → |
| RAM 3500 Chassis Cab | 61 | -$1,787 | -$1,942 | $73,440 | 100% | View → |
| Cherokee | 58 | -$3,802 | -$3,539 | $38,653 | 100% | View → |
| Carnival | 57 | -$1,424 | -$1,087 | $43,653 | 100% | View → |
| K5 | 55 | -$1,035 | -$690 | $33,190 | 100% | View → |
| Envision | 54 | -$84 | -$214 | $48,835 | 100% | View → |
| Durango | 54 | -$593 | -$791 | $52,500 | 100% | View → |
| Highlander Hybrid | 51 | +$85 | +$403 | $59,242 | 58.8% | View → |
| Mustang | 50 | -$1,860 | -$1,892 | $42,935 | 100% | View → |
| Grand Highlander | 47 | +$63 | +$281 | $57,733 | 53.2% | View → |
| Enclave | 43 | -$764 | -$330 | $60,575 | 100% | View → |
| Carnival Hybrid | 38 | -$1,661 | -$1,287 | $49,820 | 100% | View → |
| Envista | 36 | -$650 | -$150 | $30,080 | 100% | View → |
| Encore GX | 36 | -$206 | -$141 | $33,063 | 100% | View → |
| K4 Hatchback | 35 | -$853 | -$764 | $26,605 | 100% | View → |
| GR Corolla | 35 | -$280 | +$66 | $43,753 | 88.6% | View → |
| Sorento Hybrid | 35 | -$1,390 | -$1,106 | $43,764 | 100% | View → |
| Navigator | 33 | +$4,167 | +$3,001 | $116,140 | 0% | View → |
| Charger | 31 | -$3,219 | -$4,421 | $57,700 | 100% | View → |
| RAM ProMaster | 30 | -$4,000 | -$3,998 | $54,335 | 100% | View → |
| Impreza | 29 | -$828 | -$640 | $29,150 | 89.7% | View → |
| Prius | 28 | -$312 | +$56 | $35,816 | 85.7% | View → |
| Nautilus | 27 | +$4,000 | +$4,000 | $76,390 | 0% | View → |
| Pacifica | 24 | -$3,938 | -$3,150 | $47,850 | 100% | View → |
| Mustang Mach-E | 22 | -$3,500 | -$3,481 | $52,533 | 100% | View → |
| RX | 20 | +$1,160 | -$28 | $66,164 | 55% | View → |
| TX | 20 | +$848 | -$193 | $72,397 | 70% | View → |
| RX Hybrid | 20 | +$2,648 | +$399 | $68,121 | 35% | View → |
| XT5 | 18 | $0 | -$48 | $61,295 | 100% | View → |
| Highlander | 15 | -$394 | +$150 | $55,125 | 66.7% | View → |
| GR86 | 15 | -$166 | +$179 | $39,932 | 80% | View → |
| RAM 4500 Chassis Cab | 15 | -$1,600 | -$1,921 | $78,990 | 100% | View → |
| NX | 14 | +$1,345 | -$40 | $52,721 | 50% | View → |
| CT5 | 13 | $0 | +$213 | $60,715 | 100% | View → |
| Escalade ESV | 12 | $0 | +$53 | $129,810 | 100% | View → |
| LYRIQ | 12 | $0 | +$210 | $75,596 | 100% | View → |
| Escalade | 11 | -$545 | +$57 | $117,350 | 100% | View → |
| Niro | 11 | -$828 | -$680 | $32,688 | 100% | View → |
| IS | 10 | +$1,345 | -$43 | $58,255 | 50% | View → |
| Aviator | 10 | +$5,000 | +$5,181 | $87,125 | 0% | View → |
| EV9 | 8 | -$1,956 | -$1,711 | $67,506 | 100% | View → |
| Sportage Plug-in Hybrid | 8 | -$1,426 | -$1,073 | $47,642 | 100% | View → |
| Optiq | 7 | -$259 | -$36 | $58,995 | 100% | View → |
| Corvette Stingray | 7 | $0 | +$85 | $89,180 | 100% | View → |
| Hummer EV SUV | 6 | -$4,908 | -$4,511 | $99,858 | 100% | View → |
| TX 500h Hybrid | 6 | +$1,793 | -$170 | $81,413 | 33.3% | View → |
| RZ Electric | 5 | +$1,832 | +$87 | $58,770 | 20% | View → |
| BRZ | 5 | -$1,201 | -$444 | $38,005 | 100% | View → |
| ES 300h Hybrid | 5 | +$2,151 | +$345 | $58,818 | 20% | View → |
How this is calculated
Markup is the difference between a vehicle's advertised selling price and its total sticker price — MSRP plus any dealer-installed options or add-ons printed on the window sticker. A negative markup means the vehicle is being sold below total sticker, which is the clearest indicator of a genuine discount. State averages are calculated across every active listing at dealers in Idaho and refreshed every 24 hours.
We only include models with at least five active listings in Idaho so averages are statistically meaningful. Markets with fewer listings can swing dramatically on a single pricing decision, so those are intentionally excluded from this report.
Honda, Acura and Hyundai are excluded — their feeds publish MSRP only, with no dealer selling price to measure a markup against.
Related: state-by-state markup report · what a markup is · how to negotiate