Hawaii Dealer Markups & New Car Prices
Live markup data from 25 Hawaii dealers across 3,597 active listings. Updated daily.
The short version
Hawaii dealers are charging an average markup of -$2,016 over sticker, which is slightly lower than the national average of -$1,524 (a 32% discount). Of 3,597 current listings, 96.2% are priced below total MSRP, the strongest signal of a negotiable deal.
Markup by model in Hawaii
| Model | Listings | Avg markup (HI) | Avg markup (US) | Median price | % below MSRP | |
|---|---|---|---|---|---|---|
| Silverado 1500 | 272 | +$470 | -$85 | $65,050 | 93% | View → |
| RAM 1500 | 264 | -$5,491 | -$5,491 | $55,186 | 100% | View → |
| Wrangler | 244 | -$3,344 | -$3,294 | $46,220 | 100% | View → |
| F-150 | 216 | -$4,347 | -$4,199 | $48,125 | 100% | View → |
| Seltos | 201 | -$844 | -$653 | $30,503 | 100% | View → |
| Super Duty | 198 | -$2,664 | -$2,172 | $75,783 | 100% | View → |
| Maverick | 134 | -$888 | -$946 | $34,648 | 100% | View → |
| Bronco Sport | 130 | -$2,398 | -$2,503 | $36,153 | 100% | View → |
| Explorer | 123 | -$2,581 | -$2,238 | $49,460 | 100% | View → |
| Bronco | 109 | -$2,835 | -$2,872 | $48,565 | 100% | View → |
| Carnival Hybrid | 98 | -$1,535 | -$1,287 | $48,776 | 100% | View → |
| Gladiator | 92 | -$5,945 | -$5,249 | $49,899 | 100% | View → |
| Sportage Hybrid | 84 | -$1,002 | -$833 | $34,199 | 100% | View → |
| Canyon | 81 | +$940 | -$1,245 | $44,545 | 85.2% | View → |
| Ranger | 75 | -$2,000 | -$2,005 | $39,470 | 100% | View → |
| RAM 2500 | 70 | -$4,546 | -$3,670 | $73,743 | 100% | View → |
| Telluride Hybrid | 67 | -$1,953 | -$1,542 | $56,909 | 100% | View → |
| Sierra 1500 | 56 | +$3,447 | -$2,250 | $75,900 | 57.1% | View → |
| Pacifica | 54 | -$3,435 | -$3,150 | $46,028 | 100% | View → |
| Sorento | 53 | -$1,055 | -$891 | $37,207 | 100% | View → |
| Grand Cherokee | 53 | -$3,441 | -$3,350 | $44,802 | 100% | View → |
| Sportage | 53 | -$942 | -$752 | $31,849 | 100% | View → |
| Carnival | 51 | -$1,435 | -$1,087 | $42,437 | 100% | View → |
| Grand Wagoneer | 50 | -$390 | -$353 | $72,558 | 100% | View → |
| Sorento Hybrid | 48 | -$1,235 | -$1,106 | $41,613 | 100% | View → |
| K4 | 42 | -$740 | -$573 | $25,125 | 100% | View → |
| Durango | 36 | $0 | -$791 | $48,485 | 100% | View → |
| Niro | 35 | -$859 | -$680 | $31,315 | 100% | View → |
| Silverado 2500 HD | 34 | +$838 | -$202 | $70,305 | 90.3% | View → |
| K5 | 34 | -$851 | -$690 | $29,722 | 100% | View → |
| Charger | 32 | -$5,253 | -$4,421 | $55,060 | 100% | View → |
| Telluride | 31 | -$1,462 | -$1,266 | $48,392 | 100% | View → |
| EV9 | 31 | -$1,942 | -$1,711 | $64,865 | 100% | View → |
| Compass | 30 | -$2,115 | -$2,177 | $33,030 | 100% | View → |
| Mustang Mach-E | 28 | -$3,500 | -$3,481 | $47,220 | 100% | View → |
| RAM ProMaster | 25 | -$4,000 | -$3,998 | $50,730 | 100% | View → |
| Cherokee | 24 | -$3,938 | -$3,572 | $37,360 | 100% | View → |
| Terrain | 24 | +$291 | -$316 | $42,063 | 95.8% | View → |
| Acadia | 24 | +$1,166 | -$1,197 | $53,490 | 83.3% | View → |
| EV6 | 23 | -$1,149 | -$1,166 | $42,244 | 100% | View → |
| Mustang | 20 | -$2,000 | -$1,892 | $41,660 | 100% | View → |
| K4 Hatchback | 19 | -$831 | -$764 | $26,329 | 100% | View → |
| RAM 3500 | 17 | -$3,720 | -$4,345 | $76,270 | 100% | View → |
| GV70 | 16 | +$1,330 | +$1,206 | $59,480 | 0% | View → |
| Expedition | 16 | -$938 | -$229 | $76,773 | 100% | View → |
| Sierra 2500 HD | 15 | +$2,620 | -$2,984 | $93,210 | 60% | View → |
| Yukon XL | 12 | +$1,823 | -$1,812 | $82,213 | 75% | View → |
| Sierra EV | 12 | $0 | -$2,478 | $73,055 | 100% | View → |
| Sportage Plug-in Hybrid | 12 | -$1,374 | -$1,073 | $47,681 | 100% | View → |
| G70 | 11 | +$1,018 | +$955 | $50,950 | 0% | View → |
| LYRIQ | 10 | $0 | +$210 | $69,140 | 100% | View → |
| Niro EV | 9 | -$1,194 | -$1,015 | $40,842 | 100% | View → |
| GV80 | 9 | +$1,245 | +$1,479 | $76,665 | 0% | View → |
| CT5 | 7 | $0 | +$213 | $54,450 | 100% | View → |
| G80 | 7 | +$955 | +$952 | $67,460 | 0% | View → |
| Yukon | 7 | +$1,424 | -$1,101 | $76,378 | 57.1% | View → |
| Escalade IQ | 6 | +$2,225 | -$97 | $131,653 | 83.3% | View → |
| Sorento Plug-in Hybrid | 5 | -$1,251 | -$735 | $48,878 | 100% | View → |
| Vistiq | 5 | $0 | +$176 | $80,789 | 100% | View → |
How this is calculated
Markup is the difference between a vehicle's advertised selling price and its total sticker price — MSRP plus any dealer-installed options or add-ons printed on the window sticker. A negative markup means the vehicle is being sold below total sticker, which is the clearest indicator of a genuine discount. State averages are calculated across every active listing at dealers in Hawaii and refreshed every 24 hours.
We only include models with at least five active listings in Hawaii so averages are statistically meaningful. Markets with fewer listings can swing dramatically on a single pricing decision, so those are intentionally excluded from this report.
Honda, Acura and Hyundai are excluded — their feeds publish MSRP only, with no dealer selling price to measure a markup against.
Related: state-by-state markup report · what a markup is · how to negotiate