Hawaii Dealer Markups & New Car Prices
Live markup data from 25 Hawaii dealers across 2,311 active listings. Updated daily.
The short version
Hawaii dealers are charging an average markup of -$2,203 over sticker, which is slightly lower than the national average of -$1,790 (a 23% discount). Of 2,311 current listings, 91.6% are priced below total MSRP, the strongest signal of a negotiable deal.
Markup by model in Hawaii
| Model | Listings | Avg markup (HI) | Avg markup (US) | Median price | % below MSRP | |
|---|---|---|---|---|---|---|
| Wrangler | 222 | -$2,863 | -$3,129 | $47,220 | 100% | View → |
| RAM 1500 | 210 | -$7,177 | -$7,556 | $55,088 | 100% | View → |
| Super Duty | 185 | -$1,824 | -$805 | $73,255 | 100% | View → |
| Silverado 1500 | 146 | +$78 | -$123 | $62,725 | 97.2% | View → |
| F-150 | 127 | -$4,008 | -$3,978 | $55,090 | 100% | View → |
| Gladiator | 125 | -$5,031 | -$4,559 | $50,601 | 100% | View → |
| Bronco Sport | 111 | -$2,505 | -$2,020 | $35,485 | 100% | View → |
| Maverick | 109 | -$606 | -$667 | $34,825 | 100% | View → |
| Bronco | 84 | -$2,167 | -$2,458 | $51,295 | 100% | View → |
| RAM 2500 | 76 | -$1,868 | -$2,112 | $75,488 | 100% | View → |
| Sierra 1500 | 74 | +$6,332 | -$1,923 | $78,403 | 28.4% | View → |
| Grand Wagoneer | 59 | $0 | -$158 | $73,860 | 100% | View → |
| Ranger | 57 | -$2,474 | -$2,232 | $38,925 | 100% | View → |
| Explorer | 49 | -$4,173 | -$4,124 | $49,115 | 100% | View → |
| Grand Cherokee | 46 | -$4,457 | -$4,355 | $44,478 | 100% | View → |
| Compass | 43 | -$1,591 | -$1,943 | $33,030 | 100% | View → |
| RAM ProMaster | 42 | -$4,000 | -$3,788 | $51,595 | 100% | View → |
| Silverado 2500 HD | 40 | +$1,667 | -$195 | $71,648 | 82.9% | View → |
| Mustang Mach-E | 39 | -$5,308 | -$5,169 | $42,985 | 100% | View → |
| Pacifica | 37 | -$7,297 | -$5,490 | $41,205 | 100% | View → |
| Charger | 36 | -$6,967 | -$5,416 | $53,060 | 100% | View → |
| Cherokee | 27 | -$2,315 | -$2,475 | $39,155 | 100% | View → |
| ADX | 25 | — | — | $0 | — | View → |
| Canyon | 25 | +$5,197 | -$895 | $48,813 | 0% | View → |
| Integra | 25 | — | — | $0 | — | View → |
| Terrain | 23 | +$3,052 | -$685 | $41,295 | 34.8% | View → |
| RDX | 23 | — | — | $0 | — | View → |
| Sierra 2500 HD | 21 | +$7,678 | -$2,645 | $102,531 | 19% | View → |
| Acadia | 19 | +$3,883 | -$1,533 | $56,458 | 42.1% | View → |
| Expedition | 19 | $0 | -$164 | $84,565 | 100% | View → |
| Mustang | 18 | -$2,389 | -$2,584 | $42,230 | 100% | View → |
| GV70 | 18 | +$1,310 | +$1,268 | $59,405 | 5.6% | View → |
| RAM 3500 | 18 | -$1,722 | -$2,375 | $77,523 | 100% | View → |
| Escape | 14 | -$5,643 | -$5,278 | $29,840 | 100% | View → |
| Durango | 13 | -$154 | -$487 | $51,590 | 100% | View → |
| G70 | 11 | +$982 | +$903 | $50,990 | 0% | View → |
| Sierra EV | 11 | +$1,215 | -$3,060 | $72,595 | 88.9% | View → |
| Yukon | 10 | +$2,687 | -$786 | $81,281 | 70% | View → |
| GV80 | 9 | +$1,516 | +$1,538 | $71,980 | 0% | View → |
| Optiq | 8 | +$1,299 | +$109 | $53,920 | 87.5% | View → |
| Silverado 3500 HD | 5 | $0 | +$40 | $69,635 | 100% | View → |
| Sierra 3500 HD | 5 | +$3,050 | -$2,122 | $94,160 | 60% | View → |
How this is calculated
Markup is the difference between a vehicle's advertised selling price and its total sticker price — MSRP plus any dealer-installed options or add-ons printed on the window sticker. A negative markup means the vehicle is being sold below total sticker, which is the clearest indicator of a genuine discount. State averages are calculated across every active listing at dealers in Hawaii and refreshed every 24 hours.
We only include models with at least five active listings in Hawaii so averages are statistically meaningful. Markets with fewer listings can swing dramatically on a single pricing decision, so those are intentionally excluded from this report.
Related: state-by-state markup report · what a markup is · how to negotiate