Delaware Dealer Markups & New Car Prices
Live markup data from 43 Delaware dealers across 4,825 active listings. Updated daily.
The short version
Delaware dealers are charging an average markup of -$1,437 over sticker, which is roughly in line with the national average of -$1,557 (a 8% premium). Of 4,825 current listings, 95% are priced below total MSRP, the strongest signal of a negotiable deal.
Markup by model in Delaware
| Model | Listings | Avg markup (DE) | Avg markup (US) | Median price | % below MSRP | |
|---|---|---|---|---|---|---|
| Silverado 1500 | 273 | -$17 | -$83 | $64,834 | 100% | View → |
| Grand Cherokee | 249 | -$3,278 | -$3,299 | $50,215 | 100% | View → |
| RAM 1500 | 225 | -$5,618 | -$5,491 | $59,550 | 100% | View → |
| Wrangler | 184 | -$3,247 | -$3,270 | $49,768 | 100% | View → |
| Super Duty | 180 | -$2,225 | -$2,057 | $75,335 | 100% | View → |
| F-150 | 161 | -$4,158 | -$4,161 | $62,900 | 100% | View → |
| Sierra 1500 | 146 | -$2,159 | -$2,250 | $68,263 | 98.6% | View → |
| Explorer | 142 | -$2,842 | -$2,097 | $55,600 | 100% | View → |
| Outback | 123 | -$578 | -$1,251 | $44,079 | 95.9% | View → |
| Forester | 117 | -$186 | -$719 | $39,695 | 82.1% | View → |
| Bronco Sport | 116 | -$2,250 | -$2,454 | $36,325 | 100% | View → |
| Bronco | 112 | -$2,643 | -$2,813 | $56,400 | 100% | View → |
| Tacoma | 98 | -$246 | -$524 | $46,444 | 100% | View → |
| Silverado 2500 HD | 97 | -$196 | -$203 | $68,090 | 98.9% | View → |
| Sportage | 92 | -$822 | -$752 | $34,050 | 100% | View → |
| RAV4 | 89 | $0 | +$556 | $42,474 | 100% | View → |
| Seltos | 84 | -$672 | -$653 | $29,464 | 100% | View → |
| Crosstrek | 82 | -$407 | -$897 | $36,516 | 86.6% | View → |
| Durango | 78 | -$1,032 | -$791 | $49,553 | 100% | View → |
| Sportage Hybrid | 73 | -$903 | -$833 | $36,477 | 100% | View → |
| Nautilus | 71 | +$4,000 | +$4,000 | $71,325 | 0% | View → |
| Camry | 66 | $0 | +$65 | $37,877 | 100% | View → |
| Maverick | 64 | -$805 | -$955 | $36,428 | 100% | View → |
| Telluride Hybrid | 62 | -$1,520 | -$1,542 | $55,334 | 100% | View → |
| Sorento | 59 | -$983 | -$891 | $38,696 | 100% | View → |
| Tundra | 58 | -$213 | -$1,651 | $69,175 | 100% | View → |
| RAM 2500 | 56 | -$3,433 | -$3,670 | $72,289 | 100% | View → |
| K4 | 54 | -$603 | -$573 | $24,735 | 100% | View → |
| Ranger | 54 | -$1,926 | -$2,006 | $44,490 | 100% | View → |
| Sierra 2500 HD | 54 | -$2,815 | -$2,984 | $91,625 | 93.9% | View → |
| Compass | 52 | -$1,927 | -$2,164 | $34,055 | 100% | View → |
| Expedition | 50 | -$280 | -$219 | $86,420 | 100% | View → |
| Corolla | 46 | $0 | +$247 | $26,064 | 100% | View → |
| Navigator | 46 | +$3,957 | +$3,091 | $116,238 | 0% | View → |
| Acadia | 45 | -$1,719 | -$1,197 | $54,115 | 100% | View → |
| Mustang | 45 | -$1,844 | -$1,883 | $44,455 | 100% | View → |
| Carnival | 44 | -$1,205 | -$1,087 | $43,124 | 100% | View → |
| K5 | 44 | -$750 | -$690 | $31,748 | 100% | View → |
| Sienna | 43 | $0 | +$399 | $52,880 | 100% | View → |
| Terrain | 43 | -$62 | -$316 | $39,135 | 93% | View → |
| Envision | 42 | $0 | -$214 | $48,835 | 100% | View → |
| Yukon XL | 40 | -$2,897 | -$1,812 | $95,400 | 94.9% | View → |
| Ascent | 37 | -$277 | -$1,092 | $52,029 | 89.2% | View → |
| Envista | 36 | -$339 | -$150 | $30,393 | 100% | View → |
| Pacifica | 36 | -$3,528 | -$3,150 | $47,725 | 100% | View → |
| 4Runner | 34 | $0 | +$7 | $53,223 | 100% | View → |
| Yukon | 34 | -$730 | -$1,101 | $95,135 | 87.1% | View → |
| Encore GX | 33 | -$334 | -$141 | $31,680 | 97% | View → |
| Gladiator | 33 | -$4,971 | -$5,233 | $52,725 | 100% | View → |
| Grand Wagoneer | 33 | -$409 | -$351 | $80,250 | 100% | View → |
| Enclave | 32 | -$721 | -$330 | $62,710 | 100% | View → |
| Cherokee | 29 | -$3,569 | -$3,539 | $39,805 | 100% | View → |
| Sorento Hybrid | 29 | -$1,398 | -$1,106 | $47,232 | 100% | View → |
| Canyon | 28 | -$1,147 | -$1,245 | $49,663 | 96.4% | View → |
| Telluride | 28 | -$1,432 | -$1,266 | $51,321 | 100% | View → |
| Corolla Cross | 27 | $0 | +$219 | $34,864 | 100% | View → |
| RX | 26 | +$585 | -$35 | $64,682 | 26.9% | View → |
| Charger | 25 | -$4,288 | -$4,421 | $59,460 | 100% | View → |
| CT5 | 24 | -$125 | +$221 | $59,215 | 100% | View → |
| Grand Highlander Hybrid | 23 | +$80 | +$548 | $58,748 | 95.7% | View → |
| Carnival Hybrid | 21 | -$1,248 | -$1,287 | $49,337 | 100% | View → |
| Sequoia | 20 | $0 | -$871 | $86,347 | 100% | View → |
| Silverado 3500 HD | 17 | -$353 | -$52 | $81,479 | 100% | View → |
| Aviator | 16 | +$6,000 | +$5,183 | $77,915 | 0% | View → |
| LYRIQ | 16 | -$469 | +$208 | $67,084 | 100% | View → |
| Mustang Mach-E | 16 | -$3,500 | -$3,480 | $50,973 | 100% | View → |
| Niro | 16 | -$825 | -$680 | $34,149 | 100% | View → |
| NX | 16 | +$250 | -$50 | $53,265 | 68.8% | View → |
| RAM 3500 | 16 | -$5,643 | -$4,345 | $84,942 | 100% | View → |
| Grand Highlander | 14 | $0 | +$280 | $55,293 | 100% | View → |
| K4 Hatchback | 14 | -$735 | -$764 | $27,670 | 100% | View → |
| Tacoma Hybrid | 14 | $0 | -$595 | $58,119 | 100% | View → |
| Vistiq | 14 | +$389 | +$168 | $83,159 | 92.9% | View → |
| Impreza | 13 | -$374 | -$640 | $30,519 | 92.3% | View → |
| Optiq | 13 | +$2,185 | -$38 | $62,926 | 66.7% | View → |
| WRX | 13 | -$463 | -$823 | $34,342 | 92.3% | View → |
| Highlander Hybrid | 12 | $0 | +$418 | $57,658 | 100% | View → |
| XT5 | 12 | $0 | -$44 | $62,095 | 100% | View → |
| 4Runner Hybrid | 10 | $0 | +$154 | $64,887 | 100% | View → |
| Escalade ESV | 10 | +$3,450 | +$87 | $139,373 | 70% | View → |
| TX | 9 | +$356 | -$198 | $67,258 | 55.6% | View → |
| Sierra 3500 HD | 8 | -$4,750 | -$2,738 | $102,065 | 100% | View → |
| Escalade | 7 | +$3,714 | +$64 | $125,935 | 85.7% | View → |
| EV6 | 7 | -$1,072 | -$1,166 | $46,350 | 100% | View → |
| Prius | 7 | $0 | +$62 | $38,185 | 100% | View → |
| Corvette Stingray | 6 | $0 | +$85 | $98,940 | 100% | View → |
| EV9 | 6 | -$1,758 | -$1,711 | $68,381 | 100% | View → |
| Land Cruiser | 6 | $0 | +$410 | $73,246 | 100% | View → |
| CT4 | 5 | -$400 | +$716 | $53,565 | 100% | View → |
| RAM ProMaster | 5 | -$4,000 | -$3,998 | $50,995 | 100% | View → |
How this is calculated
Markup is the difference between a vehicle's advertised selling price and its total sticker price — MSRP plus any dealer-installed options or add-ons printed on the window sticker. A negative markup means the vehicle is being sold below total sticker, which is the clearest indicator of a genuine discount. State averages are calculated across every active listing at dealers in Delaware and refreshed every 24 hours.
We only include models with at least five active listings in Delaware so averages are statistically meaningful. Markets with fewer listings can swing dramatically on a single pricing decision, so those are intentionally excluded from this report.
Honda, Acura and Hyundai are excluded — their feeds publish MSRP only, with no dealer selling price to measure a markup against.
Related: state-by-state markup report · what a markup is · how to negotiate