Connecticut Dealer Markups & New Car Prices
Live markup data from 187 Connecticut dealers across 17,871 active listings. Updated daily.
Active listings
17,871
Avg markup in state
-$1,570
National avg markup
-$1,696
% priced below MSRP
86.2%
The short version
Connecticut dealers are charging an average markup of -$1,570 over sticker, which is roughly in line with the national average of -$1,696 (a 7% premium). Of 17,871 current listings, 86.2% are priced below total MSRP, the strongest signal of a negotiable deal.
Markup by model in Connecticut
| Model | Listings | Avg markup (CT) | Avg markup (US) | Median price | % below MSRP | |
|---|---|---|---|---|---|---|
| Wrangler | 737 | -$2,758 | -$3,058 | $51,440 | 100% | View → |
| Grand Cherokee | 613 | -$4,423 | -$4,390 | $46,230 | 100% | View → |
| RAV4 | 564 | +$273 | +$512 | $41,628 | 61.3% | View → |
| RAM 1500 | 534 | -$7,527 | -$7,095 | $57,970 | 100% | View → |
| Tacoma | 494 | -$588 | -$544 | $47,606 | 81.8% | View → |
| CR-V | 491 | — | — | $0 | — | View → |
| Super Duty | 408 | -$2,652 | -$2,505 | $73,163 | 100% | View → |
| Tucson | 394 | -$230 | +$83 | $33,749 | 72.5% | View → |
| Camry | 393 | -$492 | -$53 | $36,671 | 81.2% | View → |
| Elantra | 389 | -$2,430 | -$1,742 | $24,569 | 94.1% | View → |
| Forester | 380 | -$1,233 | -$736 | $37,207 | 83.3% | View → |
| Tundra | 362 | -$1,094 | -$1,205 | $66,541 | 85.4% | View → |
| Outback | 362 | -$1,291 | -$1,316 | $42,242 | 78.2% | View → |
| HR-V | 357 | — | — | $0 | — | View → |
| Corolla | 343 | -$33 | +$101 | $26,481 | 75.8% | View → |
| Crosstrek | 339 | -$999 | -$714 | $36,370 | 77.2% | View → |
| Cherokee | 336 | -$2,493 | -$2,482 | $41,295 | 100% | View → |
| Accord | 306 | — | — | $0 | — | View → |
| Sportage | 306 | -$660 | -$768 | $34,832 | 100% | View → |
| Explorer | 293 | -$3,104 | -$3,252 | $49,330 | 100% | View → |
| Corolla Cross | 285 | -$30 | +$174 | $33,563 | 81.1% | View → |
| Sienna | 264 | -$58 | +$451 | $53,311 | 70.8% | View → |
| F-150 | 261 | -$4,270 | -$4,286 | $61,130 | 100% | View → |
| Sportage Hybrid | 239 | -$683 | -$830 | $35,830 | 100% | View → |
| Seltos | 237 | -$572 | -$652 | $30,923 | 100% | View → |
| Bronco | 233 | -$3,212 | -$2,885 | $53,115 | 100% | View → |
| Bronco Sport | 214 | -$2,533 | -$2,503 | $36,198 | 100% | View → |
| Santa Fe Hybrid | 200 | -$442 | -$895 | $40,884 | 37.5% | View → |
| Sorento | 197 | -$855 | -$912 | $41,101 | 100% | View → |
| RAM 2500 | 194 | -$3,016 | -$3,820 | $71,921 | 100% | View → |
| Grand Highlander Hybrid | 193 | -$133 | +$468 | $59,181 | 65.8% | View → |
| Compass | 189 | -$1,447 | -$1,945 | $35,845 | 100% | View → |
| Maverick | 185 | -$395 | -$374 | $36,915 | 100% | View → |
| GV70 | 182 | +$806 | +$1,226 | $58,588 | 15.9% | View → |
| Sonata | 175 | -$78 | +$189 | $29,772 | 61.1% | View → |
| Tucson Hybrid | 175 | -$251 | -$152 | $35,174 | 54.5% | View → |
| Silverado 1500 | 174 | -$203 | -$151 | $60,535 | 99.4% | View → |
| Durango | 173 | -$624 | -$538 | $50,005 | 100% | View → |
| Grand Highlander | 149 | -$238 | +$258 | $55,563 | 73.2% | View → |
| RAM ProMaster | 147 | -$3,891 | -$3,826 | $52,510 | 100% | View → |
| Carnival | 147 | -$880 | -$1,093 | $41,039 | 100% | View → |
| K5 | 138 | -$604 | -$678 | $32,262 | 100% | View → |
| Odyssey | 137 | — | — | $0 | — | View → |
| GV80 | 134 | +$1,554 | +$1,520 | $77,095 | 0% | View → |
| Grand Wagoneer | 125 | $0 | -$107 | $79,545 | 100% | View → |
| Gladiator | 124 | -$4,519 | -$4,693 | $49,902 | 100% | View → |
| Telluride Hybrid | 123 | -$1,452 | -$1,592 | $57,220 | 100% | View → |
| Sierra 1500 | 122 | -$2,368 | -$2,275 | $67,705 | 96.6% | View → |
| Santa Fe | 121 | -$868 | -$1,349 | $39,424 | 66.7% | View → |
| 4Runner | 117 | -$618 | -$29 | $58,321 | 82.1% | View → |
| Pilot | 112 | — | — | $0 | — | View → |
| Telluride | 112 | -$1,119 | -$1,341 | $49,711 | 100% | View → |
| Sierra 2500 HD | 109 | -$3,105 | -$2,955 | $82,469 | 98.1% | View → |
| Venue | 107 | +$1,883 | +$1,335 | $25,804 | 0% | View → |
| K4 | 104 | -$483 | -$566 | $24,609 | 100% | View → |
| Passport | 102 | — | — | $0 | — | View → |
| Palisade | 98 | +$2,369 | -$1,402 | $46,709 | 0% | View → |
| Land Cruiser | 97 | -$187 | +$285 | $72,125 | 83.5% | View → |
| Ascent | 96 | -$1,959 | -$1,490 | $50,623 | 73% | View → |
| Palisade Hybrid | 94 | +$1,229 | +$1,154 | $53,054 | 16.7% | View → |
| Silverado 2500 HD | 91 | -$595 | -$220 | $69,145 | 96.6% | View → |
| Kona | 90 | +$246 | +$140 | $34,402 | 53.3% | View → |
| Civic Sedan | 89 | — | — | $0 | — | View → |
| ADX | 88 | — | — | $0 | — | View → |
| Prologue | 87 | — | — | $0 | — | View → |
| Impreza | 86 | -$598 | -$563 | $29,278 | 76.7% | View → |
| Ranger | 81 | -$1,951 | -$1,972 | $44,310 | 100% | View → |
| Santa Cruz | 80 | +$670 | -$38 | $33,340 | 28.6% | View → |
| Sequoia | 78 | -$1,376 | -$313 | $86,397 | 87.2% | View → |
| Sorento Hybrid | 78 | -$906 | -$1,119 | $43,926 | 100% | View → |
| G70 | 74 | +$853 | +$905 | $52,985 | 2.7% | View → |
| Civic Hatchback | 73 | — | — | $0 | — | View → |
| RX | 63 | +$636 | +$123 | $63,132 | 30.2% | View → |
| MDX | 62 | — | — | $0 | — | View → |
| RDX | 59 | — | — | $0 | — | View → |
| TX | 56 | +$486 | -$31 | $68,145 | 50% | View → |
| Highlander | 55 | -$240 | +$223 | $52,878 | 81.8% | View → |
| Expedition | 54 | $0 | -$116 | $85,575 | 100% | View → |
| RAM 3500 | 54 | -$3,754 | -$4,708 | $75,043 | 100% | View → |
| Canyon | 53 | -$1,219 | -$929 | $50,500 | 100% | View → |
| Mustang | 49 | -$1,878 | -$1,857 | $47,350 | 100% | View → |
| NX | 47 | +$377 | +$136 | $54,853 | 42.6% | View → |
| Terrain | 46 | -$467 | -$595 | $39,279 | 93.5% | View → |
| Prius | 45 | -$387 | +$41 | $37,756 | 88.9% | View → |
| Yukon | 45 | -$2,458 | -$962 | $91,840 | 93.3% | View → |
| WRX | 45 | -$251 | -$685 | $37,719 | 46.5% | View → |
| Tacoma Hybrid | 44 | -$763 | -$753 | $58,454 | 79.5% | View → |
| Sierra 3500 HD | 43 | -$1,958 | -$2,389 | $75,370 | 93% | View → |
| 4Runner Hybrid | 43 | -$305 | +$28 | $65,765 | 79.1% | View → |
| Carnival Hybrid | 42 | -$1,146 | -$1,250 | $50,278 | 100% | View → |
| Charger | 42 | -$4,998 | -$5,309 | $60,343 | 100% | View → |
| Navigator | 42 | +$1,786 | +$1,738 | $112,890 | 0% | View → |
| Pacifica | 41 | -$5,366 | -$5,544 | $44,510 | 100% | View → |
| Acadia | 41 | -$2,175 | -$1,687 | $53,820 | 92.7% | View → |
| Yukon XL | 40 | -$3,762 | -$1,463 | $94,085 | 92.5% | View → |
| Mustang Mach-E | 34 | -$4,000 | -$4,219 | $50,983 | 100% | View → |
| Elantra N | 32 | +$1,147 | +$1,695 | $37,254 | 0% | View → |
| IS | 32 | +$580 | +$33 | $56,230 | 40.6% | View → |
| Envista | 32 | -$259 | -$182 | $30,388 | 100% | View → |
| Highlander Hybrid | 31 | +$26 | +$361 | $58,133 | 77.4% | View → |
| Integra | 31 | — | — | $0 | — | View → |
| EV6 | 29 | -$1,225 | -$1,187 | $50,063 | 100% | View → |
| Sportage Plug-in Hybrid | 29 | -$936 | -$1,031 | $42,678 | 100% | View → |
| XT5 | 29 | -$280 | -$81 | $60,585 | 96.4% | View → |
| EV9 | 28 | -$1,821 | -$1,804 | $71,582 | 100% | View → |
| Enclave | 27 | -$444 | -$282 | $57,255 | 100% | View → |
| Vistiq | 26 | -$141 | +$133 | $81,045 | 19.2% | View → |
| LYRIQ | 25 | $0 | +$55 | $68,120 | 100% | View → |
| K4 Hatchback | 24 | -$732 | -$719 | $29,368 | 100% | View → |
| Nautilus | 23 | +$4,500 | +$4,570 | $74,640 | 0% | View → |
| G80 | 23 | +$978 | +$913 | $79,260 | 0% | View → |
| CT5 | 23 | -$130 | +$120 | $59,365 | 100% | View → |
| Escalade | 22 | +$515 | +$175 | $119,717 | 90.9% | View → |
| Silverado 3500 HD | 20 | +$815 | +$85 | $73,178 | 90% | View → |
| ES 300h Hybrid | 20 | +$734 | +$603 | $57,741 | 25% | View → |
| RX Hybrid | 20 | +$535 | +$468 | $66,982 | 35% | View → |
| IONIQ 5 | 19 | -$12,076 | -$9,648 | $40,499 | 100% | View → |
| RAM 5500 Chassis Cab | 19 | -$2,368 | -$2,377 | $79,985 | 100% | View → |
| GR Corolla | 18 | -$208 | +$92 | $47,680 | 77.8% | View → |
| Niro EV | 17 | -$939 | -$1,023 | $41,900 | 100% | View → |
| Tucson PHEV | 17 | — | -$1,486 | $0 | — | View → |
| Aviator | 17 | +$4,500 | +$4,500 | $76,085 | 0% | View → |
| Optiq | 16 | -$182 | -$26 | $58,385 | 100% | View → |
| Envision | 16 | -$1,210 | -$201 | $51,276 | 100% | View → |
| Corvette Stingray | 16 | -$85 | +$386 | $93,123 | 93.8% | View → |
| RAM 3500 Chassis Cab | 15 | -$2,500 | -$2,408 | $69,850 | 100% | View → |
| GX | 15 | +$732 | +$1,213 | $78,355 | 40% | View → |
| Escalade ESV | 14 | +$631 | +$124 | $132,000 | 85.7% | View → |
| Niro | 14 | -$603 | -$652 | $33,214 | 100% | View → |
| TX 500h Hybrid | 13 | +$249 | +$29 | $76,497 | 61.5% | View → |
| GR86 | 12 | +$177 | +$135 | $37,726 | 58.3% | View → |
| Sorento Plug-in Hybrid | 12 | -$535 | -$741 | $49,801 | 100% | View → |
| GV80 Coupe | 11 | +$1,777 | +$2,164 | $90,195 | 0% | View → |
| NX 450h+ Plug-in | 11 | +$523 | +$144 | $63,723 | 45.5% | View → |
| Encore GX | 11 | -$320 | -$128 | $35,000 | 100% | View → |
| ES | 10 | -$115 | +$41 | $60,567 | 60% | View → |
| LX 700h Hybrid | 10 | -$921 | -$219 | $124,038 | 50% | View → |
| Voyager | 10 | -$2,475 | -$2,614 | $40,863 | 100% | View → |
| IONIQ 9 | 9 | -$12,190 | -$9,020 | $53,550 | 100% | View → |
| G90 | 9 | +$3,113 | +$3,027 | $105,410 | 0% | View → |
| NX Hybrid | 8 | +$360 | +$546 | $61,516 | 62.5% | View → |
| Escape | 7 | -$5,000 | -$5,072 | $30,235 | 100% | View → |
| Civic Type R | 7 | — | — | $0 | — | View → |
| GV60 | 6 | +$1,038 | +$994 | $58,513 | 0% | View → |
| Escalade IQL | 5 | -$592 | -$111 | $139,345 | 80% | View → |
| RX 450h+ Plug-in | 5 | +$574 | +$215 | $78,429 | 40% | View → |
| Civic Si | 5 | — | — | $0 | — | View → |
How this is calculated
Markup is the difference between a vehicle's advertised selling price and its total sticker price — MSRP plus any dealer-installed options or add-ons printed on the window sticker. A negative markup means the vehicle is being sold below total sticker, which is the clearest indicator of a genuine discount. State averages are calculated across every active listing at dealers in Connecticut and refreshed every 24 hours.
We only include models with at least five active listings in Connecticut so averages are statistically meaningful. Markets with fewer listings can swing dramatically on a single pricing decision, so those are intentionally excluded from this report.
Related: state-by-state markup report · what a markup is · how to negotiate