Alaska Dealer Markups & New Car Prices
Live markup data from 23 Alaska dealers across 4,400 active listings. Updated daily.
The short version
Alaska dealers are charging an average markup of -$1,049 over sticker, which is slightly higher than the national average of -$1,508 (a 30% premium). Of 4,400 current listings, 73.3% are priced below total MSRP, the strongest signal of a negotiable deal.
Markup by model in Alaska
| Model | Listings | Avg markup (AK) | Avg markup (US) | Median price | % below MSRP | |
|---|---|---|---|---|---|---|
| Silverado 1500 | 292 | $0 | -$83 | $59,915 | 100% | View → |
| RAM 1500 | 287 | -$4,273 | -$5,491 | $63,180 | 100% | View → |
| Bronco Sport | 245 | -$2,250 | -$2,454 | $37,215 | 100% | View → |
| Super Duty | 237 | -$1,686 | -$2,057 | $80,210 | 100% | View → |
| F-150 | 192 | -$4,242 | -$4,161 | $63,723 | 100% | View → |
| Silverado 2500 HD | 190 | +$66 | -$203 | $67,925 | 98.4% | View → |
| RAV4 | 163 | +$394 | +$551 | $43,113 | 6.7% | View → |
| Sierra 1500 | 155 | -$50 | -$2,250 | $66,550 | 90.5% | View → |
| Forester | 149 | +$492 | -$719 | $40,578 | 6% | View → |
| Explorer | 145 | -$2,155 | -$2,097 | $55,895 | 100% | View → |
| Tacoma | 128 | +$460 | -$528 | $47,138 | 5.5% | View → |
| RAM 2500 | 112 | -$1,951 | -$3,670 | $75,345 | 100% | View → |
| Outback | 111 | +$794 | -$1,251 | $48,117 | 0.9% | View → |
| Tundra | 109 | +$321 | -$1,644 | $67,628 | 21.1% | View → |
| Sierra 2500 HD | 100 | -$189 | -$2,984 | $85,330 | 91.5% | View → |
| Grand Cherokee | 94 | -$3,700 | -$3,299 | $47,815 | 100% | View → |
| Maverick | 76 | -$289 | -$955 | $40,405 | 100% | View → |
| Bronco | 74 | -$2,514 | -$2,813 | $60,538 | 100% | View → |
| Ranger | 69 | -$2,000 | -$2,006 | $44,250 | 100% | View → |
| 4Runner | 66 | +$367 | +$3 | $60,889 | 13.6% | View → |
| Grand Highlander Hybrid | 56 | +$394 | +$534 | $61,212 | 7.1% | View → |
| Expedition | 56 | -$36 | -$219 | $86,328 | 100% | View → |
| Durango | 55 | -$618 | -$791 | $50,360 | 100% | View → |
| Sorento | 55 | -$1,195 | -$891 | $38,642 | 100% | View → |
| Sienna | 51 | +$412 | +$395 | $55,094 | 7.8% | View → |
| Sierra 3500 HD | 50 | $0 | -$2,738 | $78,798 | 100% | View → |
| Crosstrek | 50 | +$663 | -$897 | $38,605 | 6% | View → |
| Wrangler | 46 | -$2,859 | -$3,270 | $53,898 | 100% | View → |
| Corolla Cross | 45 | +$405 | +$215 | $34,062 | 11.1% | View → |
| Compass | 45 | -$2,120 | -$2,164 | $34,300 | 100% | View → |
| Sportage | 42 | -$922 | -$752 | $33,448 | 100% | View → |
| Silverado 3500 HD | 36 | $0 | -$52 | $75,373 | 100% | View → |
| Ascent | 34 | +$544 | -$1,092 | $51,073 | 0% | View → |
| Acadia | 34 | -$250 | -$1,197 | $53,300 | 100% | View → |
| Cherokee | 33 | -$3,000 | -$3,539 | $40,975 | 100% | View → |
| RAM 3500 | 32 | -$2,406 | -$4,345 | $77,434 | 100% | View → |
| Charger | 31 | -$3,835 | -$4,421 | $54,675 | 100% | View → |
| Terrain | 29 | -$281 | -$316 | $40,000 | 100% | View → |
| Camry | 29 | +$353 | +$32 | $38,905 | 20.7% | View → |
| Encore GX | 28 | $0 | -$141 | $31,290 | 100% | View → |
| Pacifica | 28 | -$2,750 | -$3,150 | $50,185 | 100% | View → |
| Yukon XL | 27 | -$133 | -$1,812 | $96,955 | 100% | View → |
| Canyon | 26 | -$351 | -$1,245 | $54,123 | 100% | View → |
| 4Runner Hybrid | 26 | +$2,213 | +$148 | $65,838 | 19.2% | View → |
| Grand Wagoneer | 25 | -$240 | -$351 | $78,375 | 100% | View → |
| WRX | 25 | +$612 | -$823 | $41,641 | 4% | View → |
| Land Cruiser | 20 | +$443 | +$356 | $74,582 | 10% | View → |
| Sequoia | 20 | +$2,503 | -$815 | $88,758 | 15% | View → |
| Gladiator | 19 | -$5,263 | -$5,233 | $47,062 | 100% | View → |
| Corolla | 19 | +$419 | +$232 | $27,112 | 21.1% | View → |
| Telluride | 18 | -$1,631 | -$1,266 | $52,188 | 100% | View → |
| Envision | 17 | $0 | -$214 | $47,840 | 100% | View → |
| Telluride Hybrid | 16 | -$1,792 | -$1,542 | $55,241 | 100% | View → |
| Seltos | 14 | -$801 | -$653 | $29,995 | 100% | View → |
| Tacoma Hybrid | 14 | +$3,039 | -$611 | $68,366 | 28.6% | View → |
| Highlander Hybrid | 14 | +$405 | +$403 | $59,774 | 14.3% | View → |
| Grand Highlander | 14 | +$405 | +$281 | $57,462 | 14.3% | View → |
| RX | 13 | +$299 | -$28 | $63,442 | 0% | View → |
| NX | 12 | +$299 | -$40 | $53,398 | 0% | View → |
| TX | 12 | +$299 | -$193 | $68,303 | 0% | View → |
| K4 | 12 | -$599 | -$573 | $24,212 | 100% | View → |
| Mustang | 10 | -$2,050 | -$1,883 | $43,835 | 100% | View → |
| Sportage Hybrid | 9 | -$981 | -$833 | $34,356 | 100% | View → |
| Sorento Hybrid | 9 | -$1,392 | -$1,106 | $43,435 | 100% | View → |
| Impreza | 8 | +$716 | -$640 | $31,599 | 12.5% | View → |
| Enclave | 8 | $0 | -$330 | $55,433 | 100% | View → |
| Envista | 8 | $0 | -$150 | $29,913 | 100% | View → |
| Carnival | 7 | -$1,194 | -$1,087 | $40,908 | 100% | View → |
| Prius | 6 | +$248 | +$56 | $32,975 | 33.3% | View → |
| Mustang Mach-E | 6 | -$3,500 | -$3,480 | $53,823 | 100% | View → |
| RAM 3500 Chassis Cab | 6 | -$2,083 | -$1,942 | $58,155 | 100% | View → |
| Highlander | 6 | +$481 | +$150 | $57,227 | 16.7% | View → |
| Yukon | 6 | -$830 | -$1,101 | $96,585 | 100% | View → |
| RAM ProMaster | 6 | -$4,000 | -$3,998 | $53,023 | 100% | View → |
| Nautilus | 5 | +$4,000 | +$4,000 | $70,490 | 0% | View → |
| K4 Hatchback | 5 | -$979 | -$764 | $26,972 | 100% | View → |
| TX 500h Hybrid | 5 | +$299 | -$170 | $79,187 | 0% | View → |
| Aviator | 5 | +$5,000 | +$5,183 | $85,560 | 0% | View → |
| Niro | 5 | -$803 | -$680 | $31,388 | 100% | View → |
| GR Corolla | 5 | +$2,775 | +$66 | $47,168 | 20% | View → |
| RX Hybrid | 5 | +$299 | +$399 | $72,239 | 0% | View → |
How this is calculated
Markup is the difference between a vehicle's advertised selling price and its total sticker price — MSRP plus any dealer-installed options or add-ons printed on the window sticker. A negative markup means the vehicle is being sold below total sticker, which is the clearest indicator of a genuine discount. State averages are calculated across every active listing at dealers in Alaska and refreshed every 24 hours.
We only include models with at least five active listings in Alaska so averages are statistically meaningful. Markets with fewer listings can swing dramatically on a single pricing decision, so those are intentionally excluded from this report.
Honda, Acura and Hyundai are excluded — their feeds publish MSRP only, with no dealer selling price to measure a markup against.
Related: state-by-state markup report · what a markup is · how to negotiate