Alaska Dealer Markups & New Car Prices
Live markup data from 22 Alaska dealers across 2,873 active listings. Updated daily.
The short version
Alaska dealers are charging an average markup of -$1,064 over sticker, which is slightly higher than the national average of -$1,790 (a 41% premium). Of 2,873 current listings, 64.7% are priced below total MSRP, the strongest signal of a negotiable deal.
Markup by model in Alaska
| Model | Listings | Avg markup (AK) | Avg markup (US) | Median price | % below MSRP | |
|---|---|---|---|---|---|---|
| RAM 1500 | 243 | -$7,608 | -$7,556 | $58,934 | 100% | View → |
| Silverado 1500 | 152 | +$2 | -$123 | $60,015 | 98.7% | View → |
| Tundra | 146 | +$617 | -$1,355 | $67,061 | 12.3% | View → |
| RAM 2500 | 128 | -$1,367 | -$2,112 | $75,058 | 100% | View → |
| Sierra 1500 | 111 | -$117 | -$1,923 | $66,985 | 91.9% | View → |
| Silverado 2500 HD | 111 | +$115 | -$195 | $72,430 | 97.3% | View → |
| Tacoma | 108 | +$350 | -$672 | $47,753 | 13% | View → |
| Crosstrek | 104 | +$443 | -$778 | $37,668 | 0% | View → |
| Grand Cherokee | 95 | -$4,384 | -$4,355 | $47,070 | 100% | View → |
| Outback | 88 | +$757 | -$1,341 | $49,743 | 1.1% | View → |
| Forester | 81 | +$501 | -$912 | $40,521 | 0% | View → |
| RAV4 | 72 | +$349 | +$604 | $41,437 | 12.5% | View → |
| Sierra 2500 HD | 69 | +$529 | -$2,645 | $82,965 | 94.2% | View → |
| Wrangler | 62 | -$2,823 | -$3,129 | $54,733 | 100% | View → |
| Compass | 61 | -$1,568 | -$1,943 | $34,405 | 100% | View → |
| 4Runner | 54 | +$378 | -$152 | $53,887 | 7.4% | View → |
| Grand Highlander | 50 | +$358 | +$417 | $60,627 | 8% | View → |
| Sportage | 45 | -$980 | -$776 | $33,926 | 100% | View → |
| Sierra 3500 HD | 43 | $0 | -$2,122 | $79,085 | 100% | View → |
| Acadia | 43 | $0 | -$1,533 | $53,375 | 100% | View → |
| Gladiator | 42 | -$4,163 | -$4,559 | $51,117 | 100% | View → |
| Durango | 41 | -$537 | -$487 | $51,375 | 100% | View → |
| Santa Fe Hybrid | 39 | — | — | $0 | — | View → |
| Land Cruiser | 39 | +$3,518 | +$378 | $78,174 | 10.3% | View → |
| Terrain | 36 | +$296 | -$685 | $42,155 | 88.9% | View → |
| Grand Wagoneer | 36 | $0 | -$158 | $78,975 | 100% | View → |
| Charger | 31 | -$6,997 | -$5,416 | $53,480 | 100% | View → |
| Silverado 3500 HD | 31 | $0 | +$40 | $75,510 | 100% | View → |
| Cherokee | 30 | -$2,500 | -$2,475 | $41,485 | 100% | View → |
| Ascent | 29 | +$639 | -$1,621 | $52,664 | 0% | View → |
| 4Runner Hybrid | 28 | +$1,626 | -$205 | $64,453 | 7.1% | View → |
| Sorento | 28 | -$1,394 | -$923 | $43,959 | 100% | View → |
| Telluride | 27 | -$1,802 | -$1,373 | $53,938 | 100% | View → |
| Sienna | 24 | +$332 | +$531 | $54,317 | 8.3% | View → |
| Corolla Cross | 23 | +$390 | +$230 | $34,253 | 0% | View → |
| RAM 3500 | 22 | -$1,864 | -$2,375 | $82,083 | 100% | View → |
| Palisade Hybrid | 20 | — | — | $0 | — | View → |
| Canyon | 19 | -$233 | -$895 | $53,185 | 100% | View → |
| Yukon XL | 19 | +$726 | -$1,147 | $93,700 | 89.5% | View → |
| Camry | 19 | +$223 | -$145 | $38,341 | 21.1% | View → |
| Tucson | 19 | — | — | $0 | — | View → |
| Palisade | 19 | — | — | $0 | — | View → |
| Sequoia | 19 | +$2,649 | -$248 | $88,333 | 5.3% | View → |
| Tacoma Hybrid | 17 | +$1,627 | -$1,016 | $61,052 | 17.6% | View → |
| Seltos | 17 | -$845 | -$650 | $29,656 | 100% | View → |
| Telluride Hybrid | 16 | -$1,802 | -$1,613 | $54,956 | 100% | View → |
| Ridgeline | 15 | — | — | $0 | — | View → |
| Sportage Hybrid | 14 | -$1,280 | -$839 | $41,204 | 100% | View → |
| CR-V | 14 | — | — | $0 | — | View → |
| Corolla | 14 | +$363 | +$142 | $27,871 | 28.6% | View → |
| Santa Fe | 14 | — | — | $0 | — | View → |
| Tucson Hybrid | 13 | — | — | $0 | — | View → |
| RX | 11 | +$299 | -$83 | $64,048 | 0% | View → |
| RAM ProMaster | 10 | -$4,000 | -$3,788 | $55,025 | 100% | View → |
| Highlander Hybrid | 10 | +$289 | +$357 | $58,910 | 50% | View → |
| Pacifica | 10 | -$5,500 | -$5,490 | $46,060 | 100% | View → |
| Pilot | 10 | — | — | $0 | — | View → |
| Yukon | 10 | $0 | -$786 | $97,030 | 100% | View → |
| RAM 3500 Chassis Cab | 9 | -$1,944 | -$2,393 | $58,155 | 100% | View → |
| WRX | 9 | +$462 | -$482 | $40,881 | 0% | View → |
| Sorento Hybrid | 9 | -$1,496 | -$1,086 | $47,402 | 100% | View → |
| Enclave | 8 | $0 | -$332 | $56,358 | 100% | View → |
| HR-V | 8 | — | — | $0 | — | View → |
| NX | 7 | +$299 | -$73 | $53,634 | 0% | View → |
| Envision | 6 | $0 | -$289 | $48,735 | 100% | View → |
| Envista | 6 | $0 | -$220 | $30,210 | 100% | View → |
| Civic Hatchback | 6 | — | — | $0 | — | View → |
| TX 500h Hybrid | 5 | +$299 | -$166 | $79,506 | 0% | View → |
| Carnival | 5 | -$1,344 | -$1,088 | $42,820 | 100% | View → |
| NX Hybrid | 5 | +$299 | +$287 | $55,293 | 0% | View → |
| GR Corolla | 5 | +$2,775 | +$208 | $49,099 | 20% | View → |
| K4 | 5 | -$609 | -$555 | $24,421 | 100% | View → |
| Highlander | 5 | +$239 | +$226 | $58,061 | 20% | View → |
| TX | 5 | +$299 | -$204 | $69,093 | 0% | View → |
How this is calculated
Markup is the difference between a vehicle's advertised selling price and its total sticker price — MSRP plus any dealer-installed options or add-ons printed on the window sticker. A negative markup means the vehicle is being sold below total sticker, which is the clearest indicator of a genuine discount. State averages are calculated across every active listing at dealers in Alaska and refreshed every 24 hours.
We only include models with at least five active listings in Alaska so averages are statistically meaningful. Markets with fewer listings can swing dramatically on a single pricing decision, so those are intentionally excluded from this report.
Related: state-by-state markup report · what a markup is · how to negotiate