Alaska Dealer Markups & New Car Prices
Live markup data from 22 Alaska dealers across 2,651 active listings. Updated daily.
The short version
Alaska dealers are charging an average markup of -$845 over sticker, which is slightly higher than the national average of -$1,702 (a 50% premium). Of 2,651 current listings, 61.2% are priced below total MSRP, the strongest signal of a negotiable deal.
Markup by model in Alaska
| Model | Listings | Avg markup (AK) | Avg markup (US) | Median price | % below MSRP | |
|---|---|---|---|---|---|---|
| RAM 1500 | 171 | -$7,137 | -$7,095 | $57,948 | 100% | View → |
| Silverado 1500 | 160 | +$73 | -$152 | $60,015 | 99.4% | View → |
| Tundra | 148 | +$527 | -$1,178 | $67,217 | 9.5% | View → |
| Sierra 1500 | 124 | -$327 | -$2,273 | $65,290 | 88.6% | View → |
| Tacoma | 108 | +$390 | -$527 | $46,164 | 8.3% | View → |
| Outback | 105 | +$778 | -$1,339 | $50,258 | 1.9% | View → |
| Crosstrek | 90 | +$459 | -$691 | $37,351 | 0% | View → |
| Silverado 2500 HD | 90 | +$140 | -$222 | $63,720 | 96.7% | View → |
| RAV4 | 84 | +$480 | +$512 | $42,172 | 6% | View → |
| RAM 2500 | 81 | -$3,008 | -$3,820 | $73,620 | 100% | View → |
| Grand Cherokee | 72 | -$4,773 | -$4,590 | $47,226 | 100% | View → |
| Forester | 67 | +$452 | -$733 | $39,779 | 0% | View → |
| Compass | 52 | -$1,606 | -$1,700 | $34,550 | 100% | View → |
| Sierra 2500 HD | 50 | +$257 | -$2,989 | $82,078 | 87.8% | View → |
| Grand Highlander Hybrid | 48 | +$473 | +$480 | $61,102 | 0% | View → |
| Sorento | 45 | -$1,260 | -$912 | $38,696 | 100% | View → |
| Sportage | 45 | -$959 | -$769 | $33,440 | 100% | View → |
| 4Runner | 39 | +$385 | -$12 | $59,822 | 12.8% | View → |
| Wrangler | 36 | -$2,736 | -$2,796 | $55,665 | 100% | View → |
| Corolla Cross | 35 | +$395 | +$183 | $33,878 | 14.3% | View → |
| Terrain | 34 | -$10 | -$538 | $37,875 | 94.1% | View → |
| Durango | 34 | -$588 | -$489 | $50,390 | 100% | View → |
| Sierra 3500 HD | 34 | -$188 | -$2,449 | $76,020 | 97.1% | View → |
| Gladiator | 32 | -$5,172 | -$4,932 | $48,430 | 100% | View → |
| Grand Wagoneer | 31 | $0 | -$2 | $78,550 | 100% | View → |
| Acadia | 31 | -$419 | -$1,699 | $53,225 | 100% | View → |
| Canyon | 31 | -$129 | -$927 | $54,065 | 100% | View → |
| Land Cruiser | 31 | +$3,272 | +$285 | $77,554 | 6.5% | View → |
| Cherokee | 31 | -$2,500 | -$4,354 | $42,180 | 100% | View → |
| Sienna | 30 | +$385 | +$451 | $56,223 | 10% | View → |
| Encore GX | 27 | $0 | -$127 | $31,290 | 100% | View → |
| Santa Fe Hybrid | 25 | — | -$895 | $0 | — | View → |
| Charger | 25 | -$4,876 | -$4,871 | $54,675 | 100% | View → |
| Telluride | 23 | -$1,720 | -$1,341 | $53,057 | 100% | View → |
| Silverado 3500 HD | 22 | -$182 | +$65 | $75,620 | 100% | View → |
| Camry | 21 | +$327 | -$56 | $38,613 | 23.8% | View → |
| CR-V | 21 | — | — | $0 | — | View → |
| Telluride Hybrid | 20 | -$1,850 | -$1,589 | $55,670 | 100% | View → |
| Ridgeline | 19 | — | — | $0 | — | View → |
| Ascent | 19 | +$861 | -$1,433 | $53,495 | 0% | View → |
| Sequoia | 18 | +$3,185 | -$302 | $89,248 | 0% | View → |
| Tucson Hybrid | 18 | — | -$152 | $0 | — | View → |
| Envision | 18 | $0 | -$204 | $47,540 | 100% | View → |
| Palisade Hybrid | 17 | — | +$1,154 | $0 | — | View → |
| Corolla | 17 | +$375 | +$107 | $27,112 | 29.4% | View → |
| HR-V | 15 | — | — | $0 | — | View → |
| Yukon XL | 15 | -$780 | -$1,440 | $96,460 | 93.3% | View → |
| 4Runner Hybrid | 14 | +$3,918 | +$68 | $77,886 | 28.6% | View → |
| Tacoma Hybrid | 13 | +$3,127 | -$733 | $69,147 | 7.7% | View → |
| WRX | 13 | +$567 | -$714 | $42,347 | 0% | View → |
| Seltos | 13 | -$861 | -$651 | $29,930 | 100% | View → |
| K4 | 12 | -$599 | -$567 | $24,212 | 100% | View → |
| Palisade | 12 | — | -$1,402 | $0 | — | View → |
| Tucson | 12 | — | +$83 | $0 | — | View → |
| RX | 12 | +$299 | +$89 | $63,781 | 0% | View → |
| RAM ProMaster | 11 | -$4,000 | -$3,826 | $52,650 | 100% | View → |
| Enclave | 10 | $0 | -$300 | $56,680 | 100% | View → |
| Sorento Hybrid | 9 | -$1,534 | -$1,119 | $47,402 | 100% | View → |
| Passport | 9 | — | — | $0 | — | View → |
| Prius | 9 | +$575 | +$53 | $33,137 | 11.1% | View → |
| RAM 3500 | 9 | -$4,046 | -$4,708 | $79,596 | 100% | View → |
| Santa Fe | 9 | — | -$1,349 | $0 | — | View → |
| Yukon | 9 | -$1,556 | -$973 | $92,320 | 100% | View → |
| Highlander | 8 | +$435 | +$237 | $57,979 | 12.5% | View → |
| Grand Highlander | 8 | +$435 | +$246 | $58,407 | 12.5% | View → |
| Sportage Hybrid | 8 | -$1,396 | -$828 | $41,114 | 100% | View → |
| Pilot | 8 | — | — | $0 | — | View → |
| TX | 8 | +$299 | -$54 | $70,317 | 0% | View → |
| Impreza | 7 | +$569 | -$561 | $31,942 | 0% | View → |
| Envista | 7 | $0 | -$190 | $30,515 | 100% | View → |
| Highlander Hybrid | 7 | +$412 | +$376 | $59,811 | 28.6% | View → |
| MDX | 7 | — | — | $0 | — | View → |
| TX 500h Hybrid | 6 | +$299 | +$15 | $78,931 | 0% | View → |
| Pacifica | 6 | -$5,500 | -$5,395 | $46,060 | 100% | View → |
| Niro | 6 | -$804 | -$651 | $31,302 | 100% | View → |
| Civic Sedan | 6 | — | — | $0 | — | View → |
| RAM 3500 Chassis Cab | 6 | -$2,083 | -$2,408 | $58,155 | 100% | View → |
| GR Corolla | 5 | +$2,775 | +$88 | $46,558 | 20% | View → |
How this is calculated
Markup is the difference between a vehicle's advertised selling price and its total sticker price — MSRP plus any dealer-installed options or add-ons printed on the window sticker. A negative markup means the vehicle is being sold below total sticker, which is the clearest indicator of a genuine discount. State averages are calculated across every active listing at dealers in Alaska and refreshed every 24 hours.
We only include models with at least five active listings in Alaska so averages are statistically meaningful. Markets with fewer listings can swing dramatically on a single pricing decision, so those are intentionally excluded from this report.
Related: state-by-state markup report · what a markup is · how to negotiate