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Pricing posture
Prices above MSRP on some inventory
81% of this dealer's priced Toyota inventory is listed above MSRP — 66 of 81 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
81
Avg Markup
+$1,869
At/Below MSRP
15
Models
14
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| Tundra | 38 | 16% | +$1,927 |
| Sequoia | 12 | 17% | +$1,908 |
| Tacoma | 7 | 14% | +$1,963 |
| Camry | 6 | 50% | +$1,145 |
| 4Runner | 4 | 25% | +$1,718 |
| Sienna | 4 | 0% | +$2,290 |
| Tacoma Hybrid | 2 | 0% | +$2,425 |
| Grand Highlander | 2 | 0% | +$2,290 |
| RAV4 | 1 | 0% | +$2,290 |
| 4Runner Hybrid | 1 | 0% | +$2,290 |
| Corolla | 1 | 0% | +$2,290 |
| Highlander | 1 | 100% | $0 |
| Grand Highlander Hybrid | 1 | 0% | +$2,290 |
| Prius | 1 | 100% | $0 |
2026 Tacoma
Tacoma TRD Sport 4WD
+$2,290Above Avg
Supersonic Red
MSRP
$50,073
Advertised
$52,363
Midland, TX
2026 Tacoma
Tacoma TRD Off-Road 4WD
+$2,290Above Avg
Underground
MSRP
$47,684
Advertised
$49,974
Midland, TX
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2026 RAV4RAV4 SE FWD | $39,699 | +$2,290 | 10 | Oct 21, 2026 |
| 2026 SequoiaSequoia Capstone 4WD | $88,805 | $0 | 21 | Oct 19, 2026 |
| 2026 TundraTundra SR5 4WD | $62,043 | $0 | 9 | Oct 19, 2026 |
| 2026 TundraTundra SR5 4WD | $68,025 | +$2,290 | 131 | Oct 19, 2026 |
| 2026 TundraTundra Limited 4WD | $62,778 | $0 | 40 | Oct 19, 2026 |
| 2026 4Runner4Runner SR5 PT4WD | $51,374 | $0 | 44 | Oct 19, 2026 |
| 2026 4Runner4Runner TRD Off-Road PT4WD | $55,693 | +$2,290 | 3 | Oct 19, 2026 |
| 2026 4Runner4Runner TRD Off-Road Premium PT4WD | $62,323 | +$2,290 | 3 | Oct 19, 2026 |
| 2026 4Runner4Runner SR5 PT4WD | $52,717 | +$2,290 | 12 | Oct 19, 2026 |
| 2026 4Runner Hybrid4Runner TRD Off-Road Premium PT4WD | $64,149 | +$2,290 | 3 | Oct 12, 2026 |