Pricing posture
Prices above MSRP on some inventory
50% of this dealer's priced Toyota inventory is listed above MSRP — 393 of 787 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
787
Avg Markup
+$170
At/Below MSRP
389
Models
19
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| Tundra | 146 | 61% | -$786 |
| Tacoma | 119 | 48% | +$525 |
| RAV4 | 113 | 42% | +$160 |
| Camry | 113 | 53% | +$388 |
| Corolla | 95 | 43% | +$430 |
| Sienna | 45 | 49% | +$363 |
| Corolla Cross | 40 | 45% | +$323 |
| Grand Highlander | 33 | 58% | +$386 |
| Grand Highlander Hybrid | 22 | 55% | +$320 |
| 4Runner | 13 | 62% | +$180 |
| GR Corolla | 11 | 27% | +$454 |
| 4Runner Hybrid | 10 | 50% | +$751 |
| Highlander | 6 | 33% | +$875 |
| Sequoia | 5 | 40% | +$724 |
| Highlander Hybrid | 5 | 20% | +$499 |
| Tacoma Hybrid | 5 | 0% | +$1,822 |
| Land Cruiser | 3 | 100% | $0 |
| GR86 | 2 | 100% | $0 |
| Prius | 1 | 100% | $0 |
2026 Tundra
Tundra SR5 4WD
Midnight Black Metallic
MSRP
$60,635
Advertised
$58,101
2026 Tundra
Tundra SR5 4WD
Midnight Black Metallic
MSRP
$61,710
Advertised
$59,352
2026 Tundra
Tundra SR5 4WD
Midnight Black Metallic
MSRP
$61,710
Advertised
$59,352
2026 Tundra
Tundra SR5 RWD
Midnight Black Metallic
MSRP
$57,819
Advertised
$55,470
2026 Tundra
Tundra SR5 RWD
Midnight Black Metallic
MSRP
$57,819
Advertised
$55,470
2026 Tundra
Tundra SR5 RWD
Midnight Black Metallic
MSRP
$57,635
Advertised
$55,326
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2026 Corolla CrossCorolla Cross XLE FWD | $34,419 | $0 | 23 | Oct 21, 2026 |
| 2026 Corolla CrossCorolla Cross LE FWD | $31,314 | $0 | 26 | Oct 21, 2026 |
| 2026 Corolla CrossCorolla Cross LE FWD | $31,314 | $0 | 21 | Oct 21, 2026 |
| 2026 Corolla CrossCorolla Cross L FWD | $28,455 | $0 | 14 | Oct 21, 2026 |
| 2026 Corolla CrossCorolla Cross XLE FWD | $34,419 | $0 | 26 | Oct 21, 2026 |
| 2026 Corolla CrossCorolla Cross XLE FWD | $34,419 | $0 | 26 | Oct 21, 2026 |
| 2027 CorollaCorolla SE FWD | $29,087 | $0 | 14 | Oct 21, 2026 |
| 2026 Grand Highlander HybridGrand Highlander Hybrid Limited AWD | $61,536 | $0 | 14 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium FWD | $41,465 | $0 | 15 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium FWD | $40,660 | $0 | 26 | Oct 21, 2026 |