Pricing posture
Prices above MSRP on some inventory
44% of this dealer's priced Toyota inventory is listed above MSRP — 252 of 569 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
569
Avg Markup
-$124
At/Below MSRP
317
Models
19
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| Tacoma | 95 | 96% | -$1,668 |
| RAV4 | 94 | 0% | +$1,728 |
| Tundra | 83 | 94% | -$3,129 |
| Camry | 66 | 98% | -$959 |
| Corolla | 34 | 47% | +$8 |
| Sienna | 30 | 0% | +$3,890 |
| 4Runner | 29 | 24% | +$384 |
| Corolla Cross | 23 | 70% | -$27 |
| Sequoia | 17 | 100% | -$3,094 |
| Land Cruiser | 16 | 0% | +$995 |
| Grand Highlander Hybrid | 15 | 0% | +$2,992 |
| Grand Highlander | 15 | 0% | +$3,252 |
| Highlander Hybrid | 13 | 0% | +$3,529 |
| Tacoma Hybrid | 11 | 91% | -$2,137 |
| Prius | 9 | 89% | -$303 |
| 4Runner Hybrid | 8 | 50% | +$1,511 |
| GR Corolla | 4 | 75% | +$4,803 |
| GR86 | 4 | 50% | +$251 |
| Highlander | 3 | 0% | +$3,990 |
2026 Tundra
Tundra 1794 Edition 4WD
Lunar Rock
MSRP
$78,104
Advertised
$73,966
2026 Tundra
Tundra Platinum 4WD
Supersonic Red
MSRP
$77,549
Advertised
$73,466
2026 Tundra
Tundra Platinum 4WD
Supersonic Red
MSRP
$76,657
Advertised
$72,581
2026 Tundra
Tundra Platinum 4WD
Supersonic Red
MSRP
$76,477
Advertised
$72,457
2026 Tundra
Tundra 1794 Edition 4WD
Lunar Rock
MSRP
$78,098
Advertised
$74,095
2026 Tundra
Tundra Platinum 4WD
Supersonic Red
MSRP
$73,868
Advertised
$70,040
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2027 CorollaCorolla Hybrid LE FWD | $29,112 | +$995 | 13 | Oct 21, 2026 |
| 2026 Grand Highlander HybridGrand Highlander Hybrid Limited AWD | $61,263 | +$3,990 | 13 | Oct 21, 2026 |
| 2026 RAV4RAV4 Limited AWD | $51,184 | +$3,990 | 47 | Oct 21, 2026 |
| 2026 RAV4RAV4 LE AWD | $37,208 | +$995 | 47 | Oct 21, 2026 |
| 2026 RAV4RAV4 XSE AWD | $45,324 | +$995 | 33 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $44,759 | +$995 | 12 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $42,965 | +$995 | 47 | Oct 21, 2026 |
| 2026 RAV4RAV4 SE FWD | $39,684 | +$995 | 15 | Oct 21, 2026 |
| 2026 RAV4RAV4 SE AWD | $41,888 | +$995 | 40 | Oct 21, 2026 |
| 2026 RAV4RAV4 LE AWD | $36,709 | +$995 | 47 | Oct 21, 2026 |