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Pricing posture
Prices above MSRP on some inventory
65% of this dealer's priced Toyota inventory is listed above MSRP — 140 of 216 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
216
Avg Markup
+$1,299
At/Below MSRP
76
Models
19
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| RAV4 | 40 | 23% | +$2,341 |
| Tundra | 28 | 100% | -$2,236 |
| Tacoma | 27 | 70% | -$19 |
| Camry | 15 | 47% | +$719 |
| Corolla Cross | 14 | 7% | +$1,682 |
| 4Runner | 13 | 0% | +$2,458 |
| Sienna | 13 | 0% | +$3,459 |
| Corolla | 12 | 25% | +$1,197 |
| Grand Highlander Hybrid | 11 | 0% | +$3,854 |
| Land Cruiser | 8 | 0% | +$2,996 |
| Tacoma Hybrid | 7 | 86% | -$1,840 |
| Sequoia | 6 | 33% | +$1,766 |
| Highlander Hybrid | 5 | 0% | +$3,197 |
| Grand Highlander | 4 | 0% | +$3,499 |
| 4Runner Hybrid | 4 | 0% | +$2,296 |
| Highlander | 4 | 0% | +$3,750 |
| GR86 | 2 | 0% | +$2,296 |
| GR Corolla | 2 | 0% | +$1,596 |
| Prius | 1 | 100% | -$1,473 |
2026 Tacoma
Tacoma TRD Sport 4WD
-$2,291Good Deal
Wind Chill Pearl
MSRP
$47,398
Advertised
$45,107
Alcoa, TN
2026 Tundra
Tundra SR5 4WD
-$1,000Good Deal
Magnetic Gray Metallic
MSRP
$57,058
Advertised
$56,058
Alcoa, TN
2026 Tundra
Tundra SR5 4WD
-$1,000Good Deal
Magnetic Gray Metallic
MSRP
$54,009
Advertised
$53,009
Alcoa, TN
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2026 TacomaTacoma TRD Off-Road 4WD | $53,595 | -$3,423 | 40 | Oct 22, 2026 |
| 2026 TacomaTacoma SR5 4WD | $43,235 | $0 | 27 | Oct 22, 2026 |
| 2026 TacomaTacoma TRD Off-Road 4WD | $60,602 | $0 | 4 | Oct 22, 2026 |
| 2026 Grand HighlanderGrand Highlander Platinum AWD | $62,862 | +$4,000 | 19 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $42,805 | +$2,996 | 26 | Oct 21, 2026 |
| 2026 RAV4RAV4 SE AWD | $41,265 | +$2,996 | 47 | Oct 21, 2026 |
| 2026 CamryCamry SE FWD | $35,379 | +$1,596 | 21 | Oct 21, 2026 |
| 2026 CamryCamry XSE FWD | $40,968 | -$2,486 | 47 | Oct 21, 2026 |
| 2026 SequoiaSequoia Platinum 4WD | $87,624 | +$1,596 | 45 | Oct 19, 2026 |
| 2026 SequoiaSequoia 1794 Edition 4WD | $87,521 | +$1,596 | 45 | Oct 19, 2026 |