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West Herr Subaru of Rochester
Rochester, NY
Pricing posture
Prices above MSRP on some inventory
65% of this dealer's priced Subaru inventory is listed above MSRP — 107 of 164 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
164
Avg Markup
-$428
At/Below MSRP
57
Models
8
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| Forester | 63 | 32% | -$169 |
| Crosstrek | 47 | 45% | -$584 |
| Outback | 34 | 44% | -$1,013 |
| Ascent | 7 | 0% | +$175 |
| WRX | 6 | 0% | +$175 |
| Impreza | 5 | 20% | -$65 |
| Trailseeker | 1 | 0% | +$175 |
| Uncharted | 1 | 0% | +$175 |
2026 Forester
SubaruLimited
-$925Good Deal
Daybreak Blue Pearl
MSRP
$38,681
Advertised
$37,756
Rochester, NY
2026 Forester
SubaruLimited
-$925Good Deal
Ice Silver Metallic
MSRP
$39,886
Advertised
$38,961
Rochester, NY
2026 Forester
SubaruTouring
-$925Good Deal
Dark Mahogany Pearl
MSRP
$42,286
Advertised
$41,361
Rochester, NY
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2026 OutbackTouring XT | $50,367 | +$175 | 88 | Sep 27, 2026 |
| 2026 OutbackTouring | $46,682 | -$925 | 44 | Sep 27, 2026 |
| 2026 ForesterLimited Hybrid | $41,430 | +$175 | 30 | Sep 27, 2026 |
| 2026 ForesterTouring | $41,707 | -$1,000 | 88 | Sep 27, 2026 |
| 2026 ForesterPremium | $36,666 | +$175 | 9 | Sep 27, 2026 |
| 2026 ForesterPremium | $34,856 | +$175 | 23 | Sep 27, 2026 |
| 2026 ForesterSport | $32,861 | -$5,925 | 30 | Sep 27, 2026 |
| 2026 ImprezaSport | $29,327 | -$1,025 | 44 | Sep 27, 2026 |
| 2026 CrosstrekLimited Hybrid | $36,083 | -$2,475 | 72 | Sep 27, 2026 |
| 2026 CrosstrekPremium | $32,710 | +$175 | 55 | Sep 27, 2026 |