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Pricing posture
Prices above MSRP on some inventory
19% of this dealer's priced Toyota inventory is listed above MSRP — 35 of 184 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
184
Avg Markup
+$601
At/Below MSRP
149
Models
19
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| Tundra | 31 | 97% | -$97 |
| Tacoma | 30 | 97% | -$15 |
| Camry | 29 | 76% | +$860 |
| RAV4 | 22 | 36% | +$2,267 |
| Corolla | 13 | 92% | +$274 |
| 4Runner | 12 | 100% | $0 |
| Corolla Cross | 11 | 91% | +$324 |
| Grand Highlander Hybrid | 8 | 38% | +$2,226 |
| Sequoia | 6 | 100% | -$84 |
| Tacoma Hybrid | 4 | 75% | +$125 |
| Grand Highlander | 4 | 75% | +$891 |
| Sienna | 4 | 75% | +$891 |
| Land Cruiser | 3 | 100% | $0 |
| GR Corolla | 2 | 50% | +$1,781 |
| 4Runner Hybrid | 1 | 100% | $0 |
| Highlander | 1 | 0% | +$3,562 |
| Highlander Hybrid | 1 | 100% | $0 |
| Prius | 1 | 100% | $0 |
| GR86 | 1 | 100% | $0 |
2026 Tacoma
Tacoma TRD PreRunner RWD
-$1,001Good Deal
Ice Cap
MSRP
$41,279
Advertised
$40,278
Las Cruces, NM
2026 Tacoma
Tacoma TRD Off-Road 4WD
$0Good Deal
Heritage Blue
MSRP
$50,368
Advertised
$50,368
Las Cruces, NM
2026 Tacoma
Tacoma TRD Sport 4WD
$0Good Deal
Bronze Oxide
MSRP
$49,082
Advertised
$49,082
Las Cruces, NM
Hold
2026 Tacoma
Tacoma TRD Off-Road 4WD
$0Good Deal
Heritage Blue
MSRP
$48,032
Advertised
$48,032
Las Cruces, NM
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2027 CorollaCorolla Hybrid LE FWD | $27,653 | $0 | 9 | Sep 13, 2026 |
| 2027 CorollaCorolla LE FWD | $25,293 | $0 | 9 | Sep 13, 2026 |
| 2026 RAV4RAV4 Limited AWD | $50,511 | +$3,562 | 57 | Sep 13, 2026 |
| 2026 CamryCamry SE FWD | $38,774 | +$3,562 | 22 | Sep 13, 2026 |
| 2026 CamryCamry LE FWD | $31,479 | $0 | 23 | Sep 13, 2026 |
| 2027 CorollaCorolla LE FWD | $25,293 | $0 | 8 | Sep 12, 2026 |
| 2026 TacomaTacoma SR5 4WD | $45,142 | $0 | 36 | Sep 12, 2026 |
| 2026 4Runner4Runner TRD Sport PT4WD | $54,041 | $0 | 8 | Sep 12, 2026 |
| 2026 RAV4RAV4 Limited AWD | $48,027 | $0 | 7 | Sep 11, 2026 |
| 2026 CamryCamry XSE FWD | $45,212 | $0 | 43 | Sep 11, 2026 |