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Pricing posture
Prices above MSRP on some inventory
22% of this dealer's priced Toyota inventory is listed above MSRP — 56 of 258 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
258
Avg Markup
+$628
At/Below MSRP
202
Models
27
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| Tacoma | 43 | 93% | +$249 |
| RAV4 | 35 | 63% | +$1,323 |
| Camry | 33 | 82% | +$648 |
| Tundra | 32 | 100% | -$274 |
| 4Runner | 20 | 75% | +$891 |
| Corolla Cross | 15 | 67% | +$1,187 |
| Corolla | 13 | 100% | $0 |
| Grand Highlander Hybrid | 12 | 42% | +$2,078 |
| Sienna | 8 | 50% | +$1,781 |
| RAV4 Plug-in Hybrid | 7 | 57% | +$1,527 |
| Grand Highlander | 7 | 57% | +$1,527 |
| Tundra i-FORCE MAX | 4 | 100% | -$4,137 |
| Tacoma Hybrid | 4 | 75% | +$35 |
| Sequoia | 4 | 50% | +$1,140 |
| Crown Signia | 3 | 100% | $0 |
| 4Runner Hybrid | 3 | 67% | +$1,187 |
| C-HR | 2 | 100% | $0 |
| Corolla Hatchback | 2 | 100% | $0 |
| Land Cruiser | 2 | 100% | $0 |
| GR86 | 2 | 100% | $0 |
| Prius Plug-in Hybrid | 1 | 0% | +$499 |
| Prius | 1 | 100% | $0 |
| Highlander Hybrid | 1 | 0% | +$3,562 |
| Crown | 1 | 100% | $0 |
| GR Corolla | 1 | 0% | +$499 |
| bZ Woodland | 1 | 100% | $0 |
| bZ | 1 | 100% | $0 |
2026 Tacoma
Tacoma TRD Off-Road 4WD
$0Good Deal
Heritage Blue
MSRP
$48,032
Advertised
$48,032
Las Cruces, NM
2026 Tacoma
Tacoma TRD Sport 4WD
$0Good Deal
Bronze Oxide
MSRP
$49,082
Advertised
$49,082
Las Cruces, NM
Hold
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2026 TacomaTacoma SR5 4WD | $48,704 | +$3,562 | 47 | Oct 28, 2026 |
| 2026 Prius Plug-in HybridPrius Plug-in Hybrid XSE Premium FWD | $45,437 | +$499 | 3 | Oct 27, 2026 |
| 2026 bZbZ XLE AWD | $42,884 | -$1,324 | 3 | Oct 27, 2026 |
| 2026 RAV4 Plug-in HybridRAV4 Plug-in Hybrid XSE AWD | $56,940 | +$3,562 | 3 | Oct 27, 2026 |
| 2026 RAV4RAV4 Limited AWD | $51,269 | +$3,562 | 46 | Oct 27, 2026 |
| 2026 RAV4RAV4 Limited AWD | $46,243 | $0 | 24 | Oct 27, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $41,128 | $0 | 39 | Oct 27, 2026 |
| 2026 RAV4RAV4 XLE Premium FWD | $43,291 | +$3,562 | 26 | Oct 27, 2026 |
| 2026 RAV4RAV4 Limited AWD | $46,662 | $0 | 32 | Oct 27, 2026 |
| 2026 CamryCamry XSE AWD | $45,213 | $0 | 32 | Oct 27, 2026 |