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Pricing posture
Prices above MSRP on nearly everything
97% of this dealer's priced Toyota inventory is listed above MSRP — 491 of 505 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
505
Avg Markup
+$491
At/Below MSRP
14
Models
19
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| RAV4 | 87 | 0% | +$995 |
| Sienna | 67 | 0% | +$282 |
| Tacoma | 63 | 2% | +$285 |
| Corolla | 52 | 0% | +$764 |
| Corolla Cross | 46 | 0% | +$299 |
| Camry | 42 | 0% | +$310 |
| Grand Highlander Hybrid | 31 | 0% | +$293 |
| Grand Highlander | 30 | 0% | +$395 |
| Tundra | 21 | 29% | +$90 |
| 4Runner | 15 | 0% | +$628 |
| Land Cruiser | 12 | 0% | +$558 |
| Highlander Hybrid | 11 | 0% | +$995 |
| Sequoia | 7 | 29% | +$66 |
| Tacoma Hybrid | 5 | 60% | -$105 |
| Highlander | 4 | 0% | +$995 |
| GR Corolla | 4 | 50% | +$370 |
| 4Runner Hybrid | 4 | 0% | +$245 |
| Prius | 3 | 0% | +$495 |
| GR86 | 1 | 0% | +$245 |
2026 GR Corolla
GR Corolla MT AWD
-$505Good Deal
Black
MSRP
$41,724
Advertised
$41,219
West Caldwell, NJ
Hold
2026 Tundra
Tundra Limited 4WD
-$5Good Deal
Lunar Rock
MSRP
$64,297
Advertised
$64,292
West Caldwell, NJ
Hold
2026 Tundra
Tundra 1794 Edition 4WD
-$5Good Deal
Blueprint
MSRP
$78,438
Advertised
$78,433
West Caldwell, NJ
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2026 SiennaSienna XSE AWD | $53,199 | +$245 | 26 | Oct 21, 2026 |
| 2026 SiennaSienna Woodland Edition AWD | $54,799 | +$245 | 38 | Oct 21, 2026 |
| 2026 SiennaSienna Woodland Edition AWD | $54,360 | +$245 | 26 | Oct 21, 2026 |
| 2026 Corolla CrossCorolla Cross L AWD | $29,933 | +$245 | 35 | Oct 21, 2026 |
| 2026 Corolla CrossCorolla Cross XLE AWD | $36,552 | +$245 | 31 | Oct 21, 2026 |
| 2026 Grand HighlanderGrand Highlander Limited AWD | $56,728 | +$995 | 84 | Oct 21, 2026 |
| 2026 RAV4RAV4 XSE AWD | $46,749 | +$995 | 20 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $44,423 | +$995 | 19 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $41,829 | +$995 | 47 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $41,354 | +$995 | 21 | Oct 21, 2026 |