Don Johnson Motors

Cumberland, WI

Vehicles

Avg Markup

-$5,671

At/Below MSRP

Models

Pricing by Model

Model	Count	At/Below MSRP	Avg Markup
RAM 2500	7	100%	-$5,129
RAM 1500	6	100%	-$6,979
Grand Cherokee	2	100%	-$3,644

Below MSRP

RAM

2027 RAM 2500

Ceramic Gray Clear-Coat Paint

2027 RAM 2500

Ram

REBEL® CREW CAB 4X4 6'4" BOX

$9,257 incentives

Ceramic Gray Clear-Coat Paint

MSRP

$91,645

After incentives

$82,388

Cumberland, WI

RAM

2027 RAM 2500

Granite Crystal Metallic Clear-Coat Exterior Paint

2027 RAM 2500

Ram

BIG HORN® CREW CAB 4X4 6'4" BOX

$8,401 incentives

Granite Crystal Metallic Clear-Coat Exterior Paint

MSRP

$83,465

After incentives

$75,064

Cumberland, WI

RAM

2027 RAM 2500

Diamond Black Crystal Pearl-Coat Exterior Paint

2027 RAM 2500

Ram

BIG HORN® CREW CAB 4X4 6'4" BOX

$8,401 incentives

Diamond Black Crystal Pearl-Coat Exterior Paint

MSRP

$83,465

After incentives

$75,064

Cumberland, WI

RAM

2027 RAM 2500

Bright White Clear-Coat Exterior Paint

2027 RAM 2500

Ram

BIG HORN® CREW CAB 4X4 6'4" BOX

$8,344 incentives

Bright White Clear-Coat Exterior Paint

MSRP

$83,020

After incentives

$74,676

Cumberland, WI

RAM

2027 RAM 1500

Diamond Black Crystal Pearl-Coat Exterior Paint

2027 RAM 1500

Ram

LARAMIE® CREW CAB 4X4 5'7" BOX

$8,259 incentives

Diamond Black Crystal Pearl-Coat Exterior Paint

MSRP

$77,450

After incentives

$69,191

Cumberland, WI

RAM

2027 RAM 1500

Molten Red Pearl-Coat Exterior Paint

2027 RAM 1500

Ram

LARAMIE® CREW CAB 4X4 5'7" BOX

$8,233 incentives

Molten Red Pearl-Coat Exterior Paint

MSRP

$77,250

After incentives

$69,017

Cumberland, WI

RAM

2027 RAM 1500

Serrano-Green Metallic Exterior Paint

2027 RAM 1500

Ram

BIG HORN® CREW CAB 4X4 5'7" BOX

$6,390 incentives

Serrano-Green Metallic Exterior Paint

MSRP

$68,525

After incentives

$62,135

Cumberland, WI

RAM

2027 RAM 1500

Granite Crystal Metallic Clear-Coat Exterior Paint

2027 RAM 1500

Ram

BIG HORN® CREW CAB 4X4 5'7" BOX

$6,390 incentives

Granite Crystal Metallic Clear-Coat Exterior Paint

MSRP

$68,525

After incentives

$62,135

Cumberland, WI

RAM

2027 RAM 1500

Bright White Clear-Coat Exterior Paint

2027 RAM 1500

Ram

BIG HORN® CREW CAB 4X4 5'7" BOX

$6,334 incentives

Bright White Clear-Coat Exterior Paint

MSRP

$68,080

After incentives

$61,746

Cumberland, WI

RAM

2027 RAM 1500

Tank Exterior Paint

2027 RAM 1500

Ram

BIG HORN® CREW CAB 4X4 5'7" BOX

$6,266 incentives

Tank Exterior Paint

MSRP

$67,545

After incentives

$61,279

Cumberland, WI

JEEP

2027 Grand Cherokee

Fathom Blue Pearl-Coat Paint

2027 Grand Cherokee

Jeep

LIMITED RESERVE 4X4

$3,861 incentives

Fathom Blue Pearl-Coat Paint

MSRP

$56,310

After incentives

$52,449

Cumberland, WI

JEEP

2027 Grand Cherokee

Sting-Gray Clear-Coat Paint

2027 Grand Cherokee

Jeep

LIMITED 4X4

$3,426 incentives

Sting-Gray Clear-Coat Paint

MSRP

$53,310

After incentives

$49,884

Cumberland, WI

RAM

2027 RAM 2500

Bright White Clear-Coat Exterior Paint

2027 RAM 2500

Ram

TRADESMAN® REGULAR CAB 4X4 8' BOX

$500 incentives

Bright White Clear-Coat Exterior Paint

MSRP

$57,615

After incentives

$57,115

Cumberland, WI

RAM

2027 RAM 2500

Flame Red Clear-Coat Exterior Paint

2027 RAM 2500

Ram

TRADESMAN® REGULAR CAB 4X4 8' BOX

$500 incentives

Flame Red Clear-Coat Exterior Paint

MSRP

$57,545

After incentives

$57,045

Cumberland, WI

RAM

2027 RAM 2500

Molten Red Pearl-Coat Exterior Paint

2027 RAM 2500

Ram

WARLOCK CREW CAB 4X4 6'4" BOX

$500 incentives

Molten Red Pearl-Coat Exterior Paint

MSRP

$65,395

After incentives

$64,895

Cumberland, WI

Recently Left the Lot

Vehicle	Last advertised	Markup	Days Listed	Left listings
2026 RAM 2500TRADESMAN® CREW CAB 4X4 8' BOX	$56,365after incentives	-$2,000	114	Oct 20, 2026