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Pricing posture
Prices above MSRP on some inventory
50% of this dealer's priced Toyota inventory is listed above MSRP — 20 of 40 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
40
Avg Markup
-$1,066
At/Below MSRP
20
Models
18
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| RAV4 | 8 | 0% | +$154 |
| Tacoma | 4 | 100% | -$1,679 |
| Camry | 3 | 67% | -$871 |
| Grand Highlander | 2 | 50% | -$1,951 |
| Grand Highlander Hybrid | 2 | 0% | +$154 |
| 4Runner | 2 | 100% | -$2,944 |
| Corolla | 2 | 100% | -$850 |
| Corolla Cross | 2 | 0% | +$154 |
| Highlander Hybrid | 2 | 0% | +$154 |
| Prius | 2 | 100% | -$1,221 |
| Sequoia | 2 | 100% | -$4,998 |
| Sienna | 2 | 0% | +$154 |
| Tundra | 2 | 100% | -$2,739 |
| Highlander | 1 | 0% | +$154 |
| Tundra i-FORCE MAX | 1 | 100% | -$3,733 |
| GR86 | 1 | 0% | +$154 |
| bZ | 1 | 100% | -$1,275 |
| Tacoma Hybrid | 1 | 100% | -$1,673 |
2027 Camry
Camry SE AWD
-$1,284Good Deal
Reservoir Blue
MSRP
$38,044
Advertised
$36,760
North Platte, NE
Hold
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2026 TacomaTacoma TRD Sport 4WD | $53,154 | -$1,895 | 62 | Oct 26, 2026 |
| 2026 RAV4RAV4 SE AWD | $39,123 | +$154 | 36 | Oct 25, 2026 |
| 2026 RAV4RAV4 Woodland AWD | $42,724 | +$154 | 30 | Oct 25, 2026 |
| 2027 Land CruiserLand Cruiser FT4WD | $69,404 | +$154 | 35 | Oct 22, 2026 |
| 2026 SiennaSienna Woodland Edition AWD | $55,519 | +$154 | 47 | Oct 22, 2026 |
| 2026 Grand HighlanderGrand Highlander Limited AWD | $57,117 | +$154 | 47 | Oct 22, 2026 |
| 2026 CamryCamry SE FWD | $35,154 | -$1,494 | 27 | Oct 22, 2026 |
| 2026 TundraTundra Limited 4WD | $63,965 | -$3,133 | 48 | Oct 22, 2026 |
| 2026 4Runner4Runner SR5 PT4WD | $46,382 | +$154 | 84 | Oct 22, 2026 |
| 2026 RAV4RAV4 SE AWD | $38,963 | +$154 | 17 | Oct 21, 2026 |