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Pricing posture
Does not price above MSRP
1% of this dealer's priced Toyota inventory is listed above MSRP — 3 of 288 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
288
Avg Markup
-$499
At/Below MSRP
285
Models
17
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| Tundra | 53 | 100% | -$501 |
| Tacoma | 51 | 98% | -$656 |
| Camry | 40 | 98% | -$46 |
| RAV4 | 32 | 100% | $0 |
| Corolla | 18 | 100% | -$319 |
| Corolla Cross | 18 | 100% | -$111 |
| 4Runner | 12 | 100% | -$479 |
| Sienna | 12 | 100% | -$31 |
| Sequoia | 11 | 100% | -$3,901 |
| Grand Highlander Hybrid | 10 | 100% | $0 |
| Grand Highlander | 7 | 100% | $0 |
| Tacoma Hybrid | 6 | 100% | -$668 |
| Highlander | 4 | 75% | +$35 |
| Land Cruiser | 4 | 100% | -$1,500 |
| Prius | 4 | 100% | -$2,146 |
| 4Runner Hybrid | 3 | 100% | -$667 |
| GR86 | 3 | 100% | -$1,556 |
2026 4Runner
4Runner SR5 PT4WD
-$3,000Good Deal
Ice Cap
MSRP
$48,198
Advertised
$45,198
La Vista, NE
Pre-Sold
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2026 CorollaCorolla SE FWD | $27,832 | -$1,000 | 36 | Sep 13, 2026 |
| 2026 CorollaCorolla LE FWD | $25,054 | $0 | 18 | Sep 13, 2026 |
| 2026 RAV4RAV4 SE AWD | $40,669 | $0 | 49 | Sep 13, 2026 |
| 2026 CamryCamry LE FWD | $31,989 | $0 | 15 | Sep 13, 2026 |
| 2026 CamryCamry SE FWD | $36,684 | $0 | 15 | Sep 13, 2026 |
| 2026 CamryCamry SE AWD | $40,567 | $0 | 39 | Sep 13, 2026 |
| 2026 TundraTundra Limited 4WD | $67,987 | $0 | 14 | Sep 13, 2026 |
| 2026 TundraTundra Platinum 4WD | $75,030 | $0 | 49 | Sep 13, 2026 |
| 2026 TundraTundra 1794 Edition 4WD | $73,525 | -$5,185 | 83 | Sep 13, 2026 |
| 2026 TacomaTacoma Limited 4WD | $52,819 | -$3,335 | 93 | Sep 13, 2026 |