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Pricing posture
Does not price above MSRP
7% of this dealer's priced Toyota inventory is listed above MSRP — 23 of 308 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
308
Avg Markup
+$95
At/Below MSRP
285
Models
18
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| RAV4 | 82 | 99% | +$89 |
| Tacoma | 39 | 95% | +$7 |
| Sienna | 37 | 97% | +$7 |
| Camry | 31 | 90% | -$6 |
| Corolla Cross | 24 | 67% | +$376 |
| Tundra | 24 | 79% | +$470 |
| Corolla | 20 | 95% | -$5 |
| 4Runner | 13 | 100% | $0 |
| Grand Highlander Hybrid | 11 | 91% | +$15 |
| Prius | 6 | 100% | $0 |
| Highlander Hybrid | 5 | 100% | $0 |
| Grand Highlander | 4 | 75% | +$338 |
| Land Cruiser | 4 | 100% | $0 |
| 4Runner Hybrid | 2 | 100% | $0 |
| Sequoia | 2 | 100% | $0 |
| Tacoma Hybrid | 2 | 100% | $0 |
| Highlander | 1 | 100% | $0 |
| GR86 | 1 | 100% | $0 |
2026 RAV4
RAV4 Woodland AWD
$0Good Deal
Urban Rock
MSRP
$42,964
Advertised
$42,964
Rochester, MN
Pre-SoldHold
2026 RAV4
RAV4 XSE AWD
$0Good Deal
Midnight Black Metallic
MSRP
$45,743
Advertised
$45,743
Rochester, MN
Hold
2026 RAV4
RAV4 Woodland AWD
$0Good Deal
Urban Rock
MSRP
$42,964
Advertised
$42,964
Rochester, MN
Pre-SoldHold
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2027 PriusPrius Limited AWD | $41,337 | $0 | 14 | Oct 21, 2026 |
| 2027 CorollaCorolla XSE FWD | $32,679 | $0 | 40 | Oct 21, 2026 |
| 2026 RAV4RAV4 SE AWD | $39,468 | $0 | 47 | Oct 21, 2026 |
| 2026 RAV4RAV4 XSE AWD | $46,008 | $0 | 26 | Oct 21, 2026 |
| 2026 RAV4RAV4 Limited AWD | $47,993 | $0 | 47 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $40,833 | $0 | 47 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $42,858 | $0 | 47 | Oct 21, 2026 |
| 2026 CamryCamry SE AWD | $36,928 | $0 | 47 | Oct 21, 2026 |
| 2026 TundraTundra Platinum 4WD | $74,393 | $0 | 21 | Oct 19, 2026 |
| 2026 TundraTundra Limited 4WD | $69,199 | $0 | 45 | Oct 19, 2026 |