Pricing posture
Prices above MSRP on some inventory
74% of this dealer's priced Toyota inventory is listed above MSRP — 334 of 451 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
451
Avg Markup
+$24
At/Below MSRP
117
Models
19
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| RAV4 | 144 | 0% | +$350 |
| Sienna | 47 | 30% | +$137 |
| Tacoma | 45 | 64% | -$674 |
| Tundra | 43 | 77% | -$877 |
| Camry | 39 | 51% | -$51 |
| Corolla Cross | 38 | 0% | +$350 |
| Grand Highlander Hybrid | 21 | 0% | +$350 |
| Corolla | 21 | 38% | -$15 |
| Grand Highlander | 18 | 6% | +$297 |
| Sequoia | 7 | 57% | -$536 |
| 4Runner | 5 | 60% | -$170 |
| GR Corolla | 5 | 60% | -$250 |
| Land Cruiser | 5 | 0% | +$350 |
| Prius | 4 | 0% | +$350 |
| Highlander Hybrid | 3 | 0% | +$350 |
| GR86 | 2 | 100% | -$650 |
| Tacoma Hybrid | 2 | 0% | +$350 |
| Highlander | 1 | 0% | +$350 |
| 4Runner Hybrid | 1 | 0% | +$350 |
2026 Tacoma
Tacoma Limited 4WD
Supersonic Red
MSRP
$58,264
Advertised
$55,614
2026 Tacoma
Tacoma Limited 4WD
Supersonic Red
MSRP
$56,294
Advertised
$53,644
2026 Tacoma
Tacoma Limited 4WD
Supersonic Red
MSRP
$56,094
Advertised
$53,444
2026 Tundra
Tundra 1794 Edition 4WD
Blueprint
MSRP
$73,419
Advertised
$70,769
2026 Tundra
Tundra Limited 4WD
Supersonic Red
MSRP
$64,773
Advertised
$62,623
2026 Tundra
Tundra 1794 Edition 4WD
Blueprint
MSRP
$73,345
Advertised
$71,695
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2027 PriusPrius Nightshade AWD | $36,768 | +$350 | 15 | Oct 22, 2026 |
| 2026 GR CorollaGRMN Corolla AWD | $66,898 | +$350 | 15 | Oct 22, 2026 |
| 2027 Land CruiserLand Cruiser FT4WD | $73,938 | +$350 | 42 | Oct 22, 2026 |
| 2027 Land CruiserLand Cruiser FT4WD | $73,782 | +$350 | 88 | Oct 22, 2026 |
| 2027 Land CruiserLand Cruiser FT4WD | $70,102 | +$350 | 24 | Oct 22, 2026 |
| 2027 Land CruiserLand Cruiser FT4WD | $68,907 | -$650 | 81 | Oct 22, 2026 |
| 2026 SequoiaSequoia Platinum 4WD | $88,033 | -$650 | 47 | Oct 22, 2026 |
| 2026 SiennaSienna Limited AWD | $57,664 | +$350 | 24 | Oct 22, 2026 |
| 2026 SiennaSienna XLE AWD | $54,374 | +$350 | 47 | Oct 22, 2026 |
| 2026 SiennaSienna XLE AWD | $52,959 | +$350 | 47 | Oct 22, 2026 |