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Pricing posture
Prices above MSRP on nearly everything
91% of this dealer's priced Toyota inventory is listed above MSRP — 68 of 75 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
75
Avg Markup
+$96
At/Below MSRP
7
Models
17
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| RAV4 | 12 | 0% | +$280 |
| Tacoma | 11 | 9% | +$189 |
| Highlander Hybrid | 7 | 0% | +$280 |
| Camry | 6 | 0% | +$280 |
| Corolla Cross | 6 | 0% | +$280 |
| 4Runner | 5 | 20% | -$20 |
| Corolla | 5 | 0% | +$280 |
| Sienna | 5 | 20% | +$171 |
| 4Runner Hybrid | 3 | 0% | +$280 |
| Grand Highlander Hybrid | 3 | 0% | +$280 |
| Tundra | 3 | 67% | -$1,651 |
| Prius | 2 | 0% | +$280 |
| Grand Highlander | 2 | 50% | +$30 |
| Land Cruiser | 2 | 0% | +$280 |
| Highlander | 1 | 0% | +$280 |
| Sequoia | 1 | 100% | -$4,216 |
| Tacoma Hybrid | 1 | 0% | +$280 |
2026 RAV4
RAV4 Limited AWD
+$280Fair
Blueprint
MSRP
$45,654
Advertised
$45,934
Benton Harbor, MI
Pre-SoldHold
2026 Tacoma
Tacoma TRD Off-Road 4WD
+$280Fair
Bronze Oxide
MSRP
$55,874
Advertised
$56,154
Benton Harbor, MI
2026 Tacoma
Tacoma TRD Off-Road 4WD
+$280Fair
Bronze Oxide
MSRP
$55,979
Advertised
$56,259
Benton Harbor, MI
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2026 Highlander HybridHighlander Hybrid Limited AWD | $56,907 | +$280 | 19 | Oct 21, 2026 |
| 2026 RAV4RAV4 Limited AWD | $46,004 | +$280 | 21 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $43,028 | +$280 | 47 | Oct 21, 2026 |
| 2026 RAV4RAV4 Limited AWD | $45,674 | +$280 | 21 | Oct 21, 2026 |
| 2026 RAV4RAV4 Limited AWD | $47,322 | +$280 | 33 | Oct 21, 2026 |
| 2026 TacomaTacoma TRD Sport 4WD | $46,973 | +$280 | 33 | Oct 19, 2026 |
| 2026 SiennaSienna XSE AWD | $53,075 | +$280 | 3 | Oct 11, 2026 |
| 2026 CamryCamry SE FWD | $35,611 | +$280 | 37 | Oct 11, 2026 |
| 2027 PriusPrius XLE AWD | $36,738 | +$280 | 49 | Oct 10, 2026 |
| 2026 RAV4RAV4 Woodland AWD | $43,705 | +$280 | 49 | Oct 10, 2026 |