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Pricing posture
Prices above MSRP on some inventory
83% of this dealer's priced Toyota inventory is listed above MSRP — 86 of 104 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
104
Avg Markup
-$101
At/Below MSRP
18
Models
16
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| RAV4 | 28 | 0% | +$280 |
| Tacoma | 17 | 29% | -$55 |
| 4Runner | 9 | 0% | +$280 |
| Sienna | 9 | 0% | +$280 |
| Tundra | 9 | 89% | -$1,650 |
| Land Cruiser | 5 | 0% | +$280 |
| Grand Highlander | 5 | 0% | +$280 |
| Corolla Cross | 5 | 0% | +$280 |
| Grand Highlander Hybrid | 4 | 0% | +$280 |
| Sequoia | 4 | 100% | -$3,640 |
| Highlander | 3 | 0% | +$280 |
| Highlander Hybrid | 2 | 0% | +$280 |
| Camry | 1 | 0% | +$280 |
| Tacoma Hybrid | 1 | 0% | +$280 |
| 4Runner Hybrid | 1 | 0% | +$280 |
| Prius | 1 | 100% | -$573 |
2026 RAV4
RAV4 XLE Premium AWD
+$280Fair
Meteor Shower
MSRP
$40,134
Advertised
$40,414
Cheboygan, MI
Pre-Sold
2026 RAV4
RAV4 XLE Premium AWD
+$280Fair
Meteor Shower
MSRP
$39,809
Advertised
$40,089
Cheboygan, MI
Pre-Sold
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2026 RAV4RAV4 XLE Premium AWD | $41,219 | +$280 | 18 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $40,889 | +$280 | 46 | Oct 21, 2026 |
| 2026 RAV4RAV4 LE AWD | $35,514 | +$280 | 46 | Oct 21, 2026 |
| 2026 RAV4RAV4 SE AWD | $38,314 | +$280 | 46 | Oct 21, 2026 |
| 2026 TundraTundra SR5 4WD | $56,018 | -$1,743 | 42 | Oct 19, 2026 |
| 2026 TacomaTacoma SR5 4WD | $44,324 | -$790 | 38 | Oct 19, 2026 |
| 2026 TacomaTacoma SR 4WD | $40,269 | +$280 | 45 | Oct 19, 2026 |
| 2026 4Runner4Runner SR5 PT4WD | $47,048 | +$280 | 78 | Oct 19, 2026 |
| 2026 4Runner4Runner Limited FT4WD | $62,483 | +$280 | 12 | Oct 19, 2026 |
| 2026 TacomaTacoma SR 4WD | $40,952 | +$280 | 37 | Oct 11, 2026 |