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Pricing posture
Prices above MSRP on some inventory
47% of this dealer's priced Toyota inventory is listed above MSRP — 85 of 180 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
180
Avg Markup
-$1,476
At/Below MSRP
95
Models
15
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| Tacoma | 56 | 96% | -$2,444 |
| RAV4 | 32 | 0% | +$314 |
| Tundra | 27 | 81% | -$3,375 |
| 4Runner | 17 | 6% | +$233 |
| Sienna | 17 | 24% | +$10 |
| Sequoia | 8 | 50% | -$3,207 |
| Camry | 5 | 100% | -$2,516 |
| Highlander Hybrid | 4 | 0% | +$314 |
| 4Runner Hybrid | 3 | 33% | -$1,396 |
| Tacoma Hybrid | 3 | 100% | -$3,724 |
| Grand Highlander | 2 | 0% | +$314 |
| Corolla Cross | 2 | 0% | +$314 |
| Grand Highlander Hybrid | 2 | 0% | +$314 |
| Highlander | 1 | 0% | +$314 |
| Prius | 1 | 100% | -$1,695 |
2026 Tundra
Tundra Limited 4WD
-$4,231Good Deal
Lunar Rock
MSRP
$69,042
Advertised
$64,811
Traverse City, MI
2026 Tacoma
Tacoma TRD Off-Road 4WD
-$3,751Good Deal
Black
MSRP
$58,128
Advertised
$54,377
Traverse City, MI
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2027 Land CruiserLand Cruiser FT4WD | $69,165 | +$280 | 43 | Oct 22, 2026 |
| 2026 SequoiaSequoia Capstone 4WD | $82,043 | -$6,825 | 24 | Oct 22, 2026 |
| 2026 SiennaSienna Limited AWD | $59,904 | +$280 | 47 | Oct 22, 2026 |
| 2026 SiennaSienna Limited AWD | $57,984 | +$314 | 27 | Oct 22, 2026 |
| 2026 SiennaSienna Woodland Edition AWD | $54,879 | +$314 | 47 | Oct 22, 2026 |
| 2026 SiennaSienna Woodland Edition AWD | $54,345 | +$280 | 11 | Oct 22, 2026 |
| 2026 SiennaSienna Woodland Edition AWD | $55,034 | +$314 | 48 | Oct 22, 2026 |
| 2026 SiennaSienna XLE AWD | $53,444 | +$314 | 48 | Oct 22, 2026 |
| 2026 SiennaSienna XLE AWD | $51,779 | +$314 | 48 | Oct 22, 2026 |
| 2026 Grand Highlander HybridGrand Highlander Hybrid Limited AWD | $59,272 | +$314 | 48 | Oct 22, 2026 |