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Pricing posture
Does not price above MSRP
0% of this dealer's priced Toyota inventory is listed above MSRP — 0 of 184 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
184
Avg Markup
-$779
At/Below MSRP
184
Models
17
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| RAV4 | 44 | 100% | $0 |
| Camry | 23 | 100% | -$575 |
| Corolla | 22 | 100% | -$57 |
| Tacoma | 18 | 100% | -$1,243 |
| Sienna | 18 | 100% | -$56 |
| Tundra | 15 | 100% | -$4,965 |
| Corolla Cross | 13 | 100% | $0 |
| 4Runner | 9 | 100% | -$1,128 |
| Grand Highlander Hybrid | 6 | 100% | $0 |
| Tacoma Hybrid | 3 | 100% | -$2,396 |
| Highlander Hybrid | 3 | 100% | $0 |
| Grand Highlander | 3 | 100% | $0 |
| Prius | 2 | 100% | $0 |
| 4Runner Hybrid | 2 | 100% | -$2,282 |
| Sequoia | 1 | 100% | -$5,053 |
| Highlander | 1 | 100% | -$4,147 |
| GR86 | 1 | 100% | $0 |
2027 Camry
Camry XLE AWD
-$2,468Good Deal
Dark Cosmos
MSRP
$44,077
Advertised
$41,609
Urbana, IL
Pre-SoldHold
2026 Tacoma
Tacoma TRD Off-Road 4WD
-$2,331Good Deal
Bronze Oxide
MSRP
$47,044
Advertised
$44,713
Urbana, IL
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2027 Land CruiserLand Cruiser FT4WD | $74,794 | $0 | 47 | Oct 22, 2026 |
| 2027 Land CruiserLand Cruiser FT4WD | $76,324 | $0 | 47 | Oct 22, 2026 |
| 2026 SiennaSienna XLE AWD | $52,795 | $0 | 47 | Oct 22, 2026 |
| 2026 SiennaSienna Woodland Edition AWD | $53,695 | $0 | 47 | Oct 22, 2026 |
| 2026 SiennaSienna XLE AWD | $50,925 | $0 | 14 | Oct 22, 2026 |
| 2026 SiennaSienna Woodland Edition AWD | $54,560 | $0 | 47 | Oct 22, 2026 |
| 2026 SiennaSienna Woodland Edition AWD | $54,915 | $0 | 47 | Oct 22, 2026 |
| 2026 Corolla CrossCorolla Cross L AWD | $28,879 | $0 | 47 | Oct 22, 2026 |
| 2027 CorollaCorolla LE FWD | $25,536 | $0 | 47 | Oct 22, 2026 |
| 2027 CorollaCorolla XSE FWD | $31,647 | $0 | 47 | Oct 22, 2026 |