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HEYWARD ALLEN MOTOR COMPANY, INC.
Athens, GA
Vehicles
140
Avg Markup
-$4,676
At/Below MSRP
124
Models
15
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| Sierra 1500 | 36 | 97% | -$7,680 |
| Acadia | 29 | 97% | -$1,479 |
| Sierra 2500 HD | 28 | 100% | -$8,616 |
| Yukon XL | 10 | 100% | -$5,450 |
| Yukon | 9 | 89% | -$4,962 |
| Terrain | 7 | 71% | +$522 |
| Escalade | 4 | 75% | +$1,394 |
| Canyon | 3 | 33% | +$667 |
| Optiq | 3 | 100% | -$333 |
| CT5 | 3 | 100% | $0 |
| XT5 | 3 | 100% | $0 |
| CT4 | 2 | 50% | +$2,585 |
| Escalade IQ | 1 | 100% | $0 |
| Hummer EV SUV | 1 | 100% | -$21,445 |
| Sierra EV | 1 | 100% | -$5,950 |
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2027 LYRIQSignature Sport | $78,405 | $0 | 23 | Oct 28, 2026 |
| 2026 XT5Premium Luxury | $60,595 | $0 | 41 | Oct 28, 2026 |
| 2026 TerrainDenali | $40,645 | -$5,885 | 145 | Oct 26, 2026 |
| 2027 AcadiaElevation | $51,464 | -$1,781 | 37 | Oct 26, 2026 |
| 2026 Sierra 1500AT4 | $65,665 | -$7,000 | 38 | Oct 26, 2026 |
| 2026 Sierra 1500SLT | $57,180 | -$12,500 | 38 | Oct 26, 2026 |
| 2026 Sierra 1500Denali Ultimate | $77,290 | -$9,500 | 78 | Oct 26, 2026 |
| 2026 Sierra 1500SLT | $56,029 | -$7,500 | 38 | Oct 26, 2026 |
| 2026 XT5Premium Luxury | $55,920 | $0 | 34 | Oct 21, 2026 |
| 2026 Escalade ESVLuxury | $116,270 | $0 | 199 | Oct 21, 2026 |