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HEYWARD ALLEN MOTOR COMPANY, INC.
Athens, GA
Vehicles
33
Avg Markup
-$3,308
At/Below MSRP
31
Models
17
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| Yukon XL | 5 | 100% | -$4,281 |
| Sierra 2500 HD | 4 | 100% | -$7,490 |
| CT5 | 2 | 100% | $0 |
| LYRIQ | 2 | 100% | $0 |
| CT4 | 2 | 50% | +$2,585 |
| Escalade IQ | 2 | 100% | $0 |
| Acadia | 2 | 100% | -$4,200 |
| Optiq | 2 | 100% | -$500 |
| Sierra 1500 | 2 | 100% | -$8,000 |
| Terrain | 2 | 50% | -$1,333 |
| Yukon | 2 | 100% | -$4,250 |
| Escalade ESV | 1 | 100% | $0 |
| Escalade | 1 | 100% | $0 |
| Hummer EV SUV | 1 | 100% | -$20,445 |
| Sierra EV | 1 | 100% | -$5,950 |
| CT5-V | 1 | 100% | $0 |
| Vistiq | 1 | 100% | $0 |
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2026 YukonElevation | $78,325 | -$4,000 | 16 | Sep 11, 2026 |
| 2026 Yukon XLDenali Ultimate | $105,489 | -$5,000 | 59 | Sep 9, 2026 |
| 2026 EscaladeSport | $115,665 | — | 7 | Sep 9, 2026 |
| 2027 OptiqLuxury | $53,414 | -$905 | 52 | Sep 6, 2026 |
| 2026 Escalade ESVPlatinum Luxury | $141,890 | $0 | 7 | Sep 6, 2026 |
| 2026 Sierra 2500 HDAT4X | $100,693 | -$8,481 | 85 | Sep 4, 2026 |
| 2026 Yukon XLElevation | $80,325 | -$5,000 | 52 | Sep 2, 2026 |
| 2026 Yukon XLElevation | $80,675 | -$4,500 | 48 | Sep 2, 2026 |
| 2026 Yukon XLAT4 | $91,889 | -$5,000 | 52 | Sep 2, 2026 |
| 2026 CT5Premium Luxury | $53,369 | $0 | 21 | Sep 2, 2026 |