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Pricing posture
Prices above MSRP on some inventory
12% of this dealer's priced Toyota inventory is listed above MSRP — 62 of 538 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
538
Avg Markup
-$1,042
At/Below MSRP
476
Models
19
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| Tacoma | 96 | 100% | -$2,120 |
| Corolla | 96 | 100% | -$790 |
| Camry | 85 | 100% | -$1,857 |
| RAV4 | 78 | 74% | +$301 |
| Tundra | 41 | 100% | -$3,642 |
| Corolla Cross | 34 | 100% | -$594 |
| Tacoma Hybrid | 17 | 100% | $0 |
| Grand Highlander Hybrid | 17 | 0% | +$1,500 |
| 4Runner | 16 | 100% | -$2,092 |
| Sienna | 16 | 100% | $0 |
| Grand Highlander | 13 | 0% | +$1,500 |
| Sequoia | 9 | 78% | +$333 |
| Highlander | 6 | 17% | +$833 |
| 4Runner Hybrid | 5 | 60% | +$600 |
| Highlander Hybrid | 3 | 0% | +$1,500 |
| GR Corolla | 2 | 100% | -$1,515 |
| Prius | 2 | 100% | $0 |
| Land Cruiser | 1 | 100% | $0 |
| GR86 | 1 | 100% | -$1,236 |
2026 Tundra
Tundra Platinum 4WD
-$4,718Good Deal
Lunar Rock
MSRP
$80,272
Advertised
$75,554
Kennesaw, GA
Hold
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2026 SiennaSienna Limited FWD | $56,331 | $0 | 26 | Oct 21, 2026 |
| 2026 SiennaSienna Platinum AWD | $62,322 | $0 | 31 | Oct 21, 2026 |
| 2027 CorollaCorolla LE FWD | $26,037 | $0 | 13 | Oct 21, 2026 |
| 2026 RAV4RAV4 SE FWD | $39,311 | $0 | 26 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium AWD | $42,133 | $0 | 20 | Oct 21, 2026 |
| 2026 RAV4RAV4 XSE AWD | $47,908 | +$1,000 | 33 | Oct 21, 2026 |
| 2026 RAV4RAV4 XSE AWD | $47,879 | +$1,000 | 33 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium FWD | $40,713 | $0 | 18 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium FWD | $40,427 | $0 | 21 | Oct 21, 2026 |
| 2026 RAV4RAV4 XLE Premium FWD | $40,358 | $0 | 18 | Oct 21, 2026 |