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Athens Ford
Athens, GA
Vehicles
336
Avg Markup
-$2,565
At/Below MSRP
336
Models
10
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| F-150 | 82 | 100% | -$4,183 |
| Explorer | 62 | 100% | -$3,097 |
| Super Duty | 61 | 100% | -$1,623 |
| Bronco | 41 | 100% | -$2,500 |
| Expedition | 32 | 100% | -$188 |
| Bronco Sport | 22 | 100% | -$2,250 |
| Ranger | 15 | 100% | -$2,000 |
| Mustang | 12 | 100% | -$2,000 |
| Maverick | 6 | 100% | -$667 |
| Mustang Mach-E | 3 | 100% | -$4,000 |
2026 F-150
FordXLT
-$5,500Great Deal
Argon Blue Metallic
MSRP
$68,050
Advertised
$62,550
Athens, GA
At Dealer
2026 Super Duty
FordF-250 XL
-$5,000Great Deal
Avalanche
MSRP
$75,725
Advertised
$70,725
Athens, GA
At Dealer
2026 F-150
FordSTX
-$4,500Good Deal
Agate Black Metallic
MSRP
$50,925
Advertised
$46,425
Athens, GA
At Dealer
2026 F-150
FordSTX
-$4,500Good Deal
Agate Black Metallic
MSRP
$50,925
Advertised
$46,425
Athens, GA
At Dealer
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2026 ExpeditionPlatinum | $82,060 | -$500 | 90 | Sep 5, 2026 |
| 2026 ExpeditionPlatinum | $82,055 | -$500 | 38 | Sep 5, 2026 |
| 2027 ExpeditionPlatinum MAX | $91,825 | $0 | 37 | Sep 5, 2026 |
| 2027 ExpeditionTremor | $87,900 | $0 | 71 | Sep 5, 2026 |
| 2026 MaverickXLT | $36,060 | $0 | 90 | Sep 5, 2026 |
| 2026 MaverickLariat | $43,670 | $0 | 64 | Sep 5, 2026 |
| 2026 BroncoOuter Banks | $58,355 | -$3,000 | 90 | Sep 5, 2026 |
| 2026 BroncoBig Bend | $51,230 | -$3,000 | 29 | Sep 5, 2026 |
| 2026 ExplorerTremor | $60,265 | -$4,500 | 90 | Sep 5, 2026 |
| 2026 ExplorerActive | $41,620 | -$4,500 | 90 | Sep 5, 2026 |