Tony Serra Ford, Inc.

Sylacauga, AL

Vehicles

Avg Markup

-$2,519

At/Below MSRP

Models

Pricing by Model

Model	Count	At/Below MSRP	Avg Markup
F-150	17	100%	-$4,412
Maverick	9	100%	-$556
Super Duty	7	100%	-$1,429
Explorer	7	100%	-$3,000
Mustang	4	100%	-$1,500
Bronco	4	100%	-$2,250
Expedition	2	100%	-$500
Bronco Sport	2	100%	-$2,500
Ranger	2	100%	-$2,000

Below MSRP

2026 F-150

Ford

XLT

-$6,000Great Deal

Oxford White

MSRP

$53,070

Advertised

$47,070

Sylacauga, AL

2026 F-150

Ford

XLT

-$6,000Great Deal

Avalanche

MSRP

$64,260

Advertised

$58,260

Sylacauga, AL

2026 F-150

Ford

XLT

-$6,000Great Deal

Avalanche

MSRP

$63,765

Advertised

$57,765

Sylacauga, AL

2026 F-150

Ford

XLT

-$5,500Great Deal

Antimatter Blue Metallic

MSRP

$59,315

Advertised

$53,815

2026 F-150

XLT

Antimatter Blue Metallic

MSRP

$69,115

Advertised

$63,615

2026 F-150

Lariat

Star White Metallic Tri-Coat

MSRP

$74,175

Advertised

$69,175

2026 Super Duty

F-250 LARIAT

Star White Metallic Tri-Coat

MSRP

$93,105

Advertised

$88,605

2026 F-150

STX

Iconic Silver Metallic

MSRP

$51,490

Advertised

$46,990

2026 F-150

STX

Avalanche

MSRP

$52,240

Advertised

$47,740

2026 F-150

STX

Argon Blue Metallic

MSRP

$55,770

Advertised

$51,270

2026 F-150

STX

Oxford White

MSRP

$51,610

Advertised

$47,110

Sylacauga, AL

2026 F-150

Ford

Lariat

-$4,500Good Deal

Carbonized Gray Metallic

MSRP

$71,740

Advertised

$67,240

2026 F-150

Lariat

Ruby Red Metallic Tinted Clearcoat

MSRP

$76,070

Advertised

$71,570

2026 F-150

Lariat

Marsh Gray

MSRP

$76,510

Advertised

$72,010

2026 F-150

Lariat

Antimatter Blue Metallic

MSRP

$74,600

Advertised

$70,100

2026 Explorer

Active

Agate Black Metallic

MSRP

$42,380

Advertised

$38,380

2026 Explorer

Platinum

Star White Metallic Tri-Coat

MSRP

$56,650

Advertised

$52,650

2026 Explorer

ST-Line

Agate Black Metallic

MSRP

$50,655

Advertised

$46,655

2026 Explorer

Tremor

Star White Metallic Tri-Coat

MSRP

$54,085

Advertised

$50,085

2026 Explorer

Star White Metallic Tri-Coat

MSRP

$61,990

Advertised

$57,990

2026 Bronco

Big Bend

Ruby Red Metallic Tinted Clearcoat

MSRP

$48,675

Advertised

$45,675

2026 Bronco

Badlands

Desert Sand

MSRP

$60,955

Advertised

$57,955

2026 Bronco

Badlands

Marsh Gray

MSRP

$68,790

Advertised

$65,790

Sylacauga, AL

2026 Bronco Sport

Ford

Big Bend

-$2,750Good Deal

Velocity Blue Metallic

MSRP

$36,580

Advertised

$33,830

Sylacauga, AL

2026 Mustang

Ford

EcoBoost Premium Fastback

-$2,500Good Deal

Adriatic Blue Metallic

MSRP

$45,815

Advertised

$43,315

Sylacauga, AL

At Dealer

2026 Mustang

Ford

EcoBoost Premium Convertible

-$2,500Good Deal

Avalanche

MSRP

$50,775

Advertised

$48,275

Sylacauga, AL

2026 Super Duty

Ford

F-350 LARIAT

-$2,500Good Deal

Ruby Red Metallic Tinted Clearcoat

MSRP

$69,435

Advertised

$66,935

2026 Bronco Sport

Outer Banks

Shadow Black

MSRP

$44,170

Advertised

$41,920

2026 Super Duty

F-250 Platinum

Argon Blue Metallic

MSRP

$96,325

Advertised

$94,325

2026 Ranger

XLT

Shadow Black

MSRP

$44,620

Advertised

$42,620

Sylacauga, AL

2026 Ranger

Ford

-$2,000Good Deal

Ruby Red Metallic Tinted Clearcoat

MSRP

$42,040

Advertised

$40,040

2026 F-150

Iconic Silver Metallic

MSRP

$53,060

Advertised

$51,060

2026 F-150

Platinum

Agate Black Metallic

MSRP

$91,715

Advertised

$90,215

2026 F-150

Agate Black Metallic

MSRP

$49,340

Advertised

$47,840

2026 Mustang

GT Premium Fastback

Molten Magenta Metallic Tinted Clearcoat

MSRP

$64,415

Advertised

$63,415

2026 Expedition

Active

Space White Metallic

MSRP

$71,340

Advertised

$70,340

2027 Super Duty

F-350 XL

Oxford White

MSRP

$74,850

Advertised

$73,850

2026 Maverick

XLT

Carbonized Gray Metallic

MSRP

$36,285

Advertised

$35,285

2026 Maverick

XLT

Ruby Red Metallic Tinted Clearcoat

MSRP

$36,250

Advertised

$35,250

Sylacauga, AL

2026 Maverick

Ford

XLT

-$1,000Good Deal

Oxford White

MSRP

$32,490

Advertised

$31,490

2026 Maverick

XLT

Oxford White

MSRP

$32,605

Advertised

$31,605

Sylacauga, AL

2026 Maverick

Ford

XLT

-$1,000Good Deal

Velocity Blue Metallic

MSRP

$34,495

Advertised

$33,495

Sylacauga, AL

2027 Explorer

Ford

Active

-$500Good Deal

Avalanche

MSRP

$42,790

Advertised

$42,290

Sylacauga, AL

2027 Explorer

Ford

Platinum

-$500Good Deal

Agate Black Metallic

MSRP

$59,190

Advertised

$58,690

Sylacauga, AL

At Dealer

2025 Mustang

Ford

GT Premium Convertible

$0Good Deal

Oxford White

MSRP

$66,525

Advertised

$66,525

2025 Bronco

Stroppe Edition

Oxford White

MSRP

$77,630

Advertised

$77,630

2027 Expedition

Tremor

MSRP

$87,075

Advertised

$87,075

2027 Super Duty

F-250 King Ranch

MSRP

$99,445

Advertised

$99,445

2027 Super Duty

F-250 XLT

Marsh Gray

MSRP

$78,340

Advertised

$78,340

2027 Super Duty

F-250 XLT

Oxford White

MSRP

$71,935

Advertised

$71,935

2026 Maverick

Orange Fury Metallic Tri-Coat

MSRP

$30,635

Advertised

$30,635

Sylacauga, AL

2026 Maverick

Ford

$0Good Deal

Oxford White

MSRP

$30,255

Advertised

$30,255

2026 Maverick

Oxford White

MSRP

$31,180

Advertised

$31,180

Sylacauga, AL

2026 Maverick

Ford

$0Good Deal

Robin's Egg Blue

MSRP

$30,140

Advertised

$30,140

Sylacauga, AL

At Dealer

Recently Sold

Vehicle	Selling Price	Markup	Days Listed	Sold Date
2026 RangerXL	$40,740	-$2,000	44	Oct 10, 2026
2026 BroncoBase	$50,995	-$3,000	111	Oct 10, 2026
2026 Bronco SportOuter Banks	$44,535	$0	125	Oct 10, 2026
2026 Super DutyF-350 LARIAT	$91,490	-$4,500	61	Oct 10, 2026
2026 F-150XLT	$63,095	-$5,500	36	Oct 9, 2026
2027 ExpeditionKing Ranch	$89,375	$0	39	Oct 8, 2026
2026 Bronco SportBig Bend	$34,385	-$2,250	53	Oct 8, 2026
2027 ExpeditionKing Ranch	$89,665	$0	54	Oct 3, 2026
2026 Super DutyF-250 LARIAT	$76,640	-$4,000	118	Oct 3, 2026
2026 Bronco SportBig Bend	$34,880	-$2,250	85	Sep 25, 2026