Gervais Inc

Ayer, MA

Vehicles

Avg Markup

-$2,146

At/Below MSRP

Models

Pricing by Model

Model	Count	At/Below MSRP	Avg Markup
F-150	19	100%	-$3,921
Super Duty	14	100%	-$464
Explorer	6	100%	-$1,167
Bronco Sport	5	100%	-$2,250
Maverick	3	100%	-$1,000
Mustang	2	100%	-$1,250
Bronco	2	100%	-$3,000
Expedition	1	100%	-$1,000
Ranger	1	100%	-$2,000

Below MSRP

2026 F-150

Ford

Lariat

-$5,500Great Deal

Antimatter Blue Metallic

MSRP

$78,240

Advertised

$72,740

2026 F-150

STX

Oxford White

MSRP

$52,195

Advertised

$47,195

2026 F-150

XLT

Oxford White

MSRP

$64,845

Advertised

$59,845

Ayer, MA

2026 F-150

Ford

XLT

-$5,000Great Deal

Carbonized Gray Metallic

MSRP

$65,965

Advertised

$60,965

2026 F-150

Lariat

Agate Black Metallic

MSRP

$70,490

Advertised

$65,490

2026 F-150

Lariat

Carbonized Gray Metallic

MSRP

$75,670

Advertised

$70,670

2026 F-150

Lariat

Avalanche

MSRP

$75,470

Advertised

$70,470

2026 Explorer

Active

Carbonized Gray Metallic

MSRP

$50,615

Advertised

$46,115

2026 F-150

STX

Oxford White

MSRP

$52,195

Advertised

$47,695

2026 F-150

STX

Oxford White

MSRP

$52,195

Advertised

$47,695

2026 F-150

XLT

Oxford White

MSRP

$60,955

Advertised

$56,455

2026 F-150

XLT

Iconic Silver Metallic

MSRP

$60,645

Advertised

$56,145

2026 F-150

XLT

Carbonized Gray Metallic

MSRP

$65,220

Advertised

$60,720

Ayer, MA

2026 F-150

Ford

Lariat

-$4,500Good Deal

Agate Black Metallic

MSRP

$73,605

Advertised

$69,105

2026 Bronco

Big Bend

Shadow Black

MSRP

$49,075

Advertised

$46,075

Ayer, MA

2026 Bronco

Ford

Outer Banks

-$3,000Good Deal

Wimbledon White

MSRP

$70,170

Advertised

$67,170

2026 Mustang

EcoBoost Fastback

Carbonized Gray Metallic

MSRP

$35,180

Advertised

$32,680

2026 Bronco Sport

Big Bend

Shadow Black

MSRP

$37,410

Advertised

$35,160

Ayer, MA

2026 Bronco Sport

Ford

Big Bend

-$2,250Good Deal

Oxford White

MSRP

$36,020

Advertised

$33,770

2026 Bronco Sport

Outer Banks

Azure Gray Metallic Tri-Coat

MSRP

$41,705

Advertised

$39,455

Ayer, MA

2026 Bronco Sport

Ford

Outer Banks

-$2,250Good Deal

Ruby Red Metallic Tinted Clearcoat

MSRP

$40,210

Advertised

$37,960

Ayer, MA

2026 Bronco Sport

Ford

Badlands

-$2,250Good Deal

Azure Gray Metallic Tri-Coat

MSRP

$43,925

Advertised

$41,675

2026 Super Duty

F-350 LARIAT

Star White Metallic Tri-Coat

MSRP

$85,405

Advertised

$83,405

2026 Ranger

LARIAT

Ruby Red Metallic Tinted Clearcoat

MSRP

$57,455

Advertised

$55,455

2026 F-150

Tremor

Avalanche

MSRP

$70,835

Advertised

$68,835

2026 F-150

King Ranch

Antimatter Blue Metallic

MSRP

$79,215

Advertised

$77,215

2026 F-150

King Ranch

Antimatter Blue Metallic

MSRP

$79,215

Advertised

$77,215

2026 F-150

Platinum

Carbonized Gray Metallic

MSRP

$83,940

Advertised

$81,940

Ayer, MA

2026 F-150

Ford

Platinum

-$2,000Good Deal

Agate Black Metallic

MSRP

$84,425

Advertised

$82,425

2026 F-150

Platinum

Star White Metallic Tri-Coat

MSRP

$86,275

Advertised

$84,275

2026 Expedition

Active MAX

Dark Matter Gray Metallic

MSRP

$77,390

Advertised

$76,390

2026 Maverick

XLT

Space White Metallic

MSRP

$37,120

Advertised

$36,120

2026 Maverick

XLT

Azure Gray Metallic Tri-Coat

MSRP

$37,150

Advertised

$36,150

Ayer, MA

2026 Maverick

Ford

XLT

-$1,000Good Deal

Oxford White

MSRP

$34,435

Advertised

$33,435

2027 Explorer

Active

Agate Black Metallic

MSRP

$49,005

Advertised

$48,505

Ayer, MA

2027 Explorer

Ford

Active

-$500Good Deal

Vapor Blue Metallic

MSRP

$49,285

Advertised

$48,785

2027 Explorer

Platinum

Agate Black Metallic

MSRP

$59,790

Advertised

$59,290

2027 Explorer

ST-Line

Agate Black Metallic

MSRP

$54,185

Advertised

$53,685

2027 Explorer

Agate Black Metallic

MSRP

$61,995

Advertised

$61,495

2027 Super Duty

F-250 XL

Agate Black Metallic

MSRP

$56,695

Advertised

$56,195

2027 Super Duty

F-250 XL

Agate Black Metallic

MSRP

$56,695

Advertised

$56,195

2027 Super Duty

F-250 XL

Agate Black Metallic

MSRP

$56,695

Advertised

$56,195

2027 Super Duty

F-350 XL

Oxford White

MSRP

$57,875

Advertised

$57,375

2027 Super Duty

F-350 XL

Agate Black Metallic

MSRP

$58,025

Advertised

$57,525

Ayer, MA

2027 Super Duty

Ford

F-350 XL

-$500Good Deal

Oxford White

MSRP

$57,875

Advertised

$57,375

2027 Super Duty

F-350 XL

Oxford White

MSRP

$57,875

Advertised

$57,375

2027 Super Duty

F-350 XL

Agate Black Metallic

MSRP

$57,875

Advertised

$57,375

2027 Super Duty

F-350 XL

Agate Black Metallic

MSRP

$55,130

Advertised

$54,630

2025 Mustang

GT Premium Fastback

Shadow Black

MSRP

$58,565

Advertised

$58,565

2027 Super Duty

F-250 XLT

Agate Black Metallic

MSRP

$62,160

Advertised

$62,160

Ayer, MA

2027 Super Duty

Ford

F-250 Lariat

$0Good Deal

Carbonized Gray Metallic

MSRP

$73,775

Advertised

$73,775

2027 Super Duty

F-350 Lariat

Agate Black Metallic

MSRP

$87,615

Advertised

$87,615

2027 Super Duty

F-350 Platinum

Star White Metallic Tri-Coat

MSRP

$102,950

Advertised

$102,950

Ayer, MA

At Dealer

Recently Sold

Vehicle	Selling Price	Markup	Days Listed	Sold Date
2026 F-150XLT	$62,410	-$5,000	62	Oct 21, 2026
2026 ExplorerST	$58,595	-$4,500	22	Oct 10, 2026
2026 F-150King Ranch	$77,815	-$2,000	125	Oct 9, 2026
2026 ExplorerST-Line	$46,745	-$4,500	42	Oct 8, 2026
2026 RangerLARIAT	$53,920	-$2,000	44	Oct 3, 2026
2026 MaverickXLT	$35,995	$0	23	Oct 3, 2026
2026 ExplorerActive	$46,530	-$4,500	78	Oct 3, 2026
2026 F-150Lariat	$65,240	-$5,000	21	Oct 2, 2026
2026 F-150XLT	$60,705	-$5,000	29	Oct 2, 2026
2026 F-150XLT	$56,760	-$4,500	15	Oct 2, 2026