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Morlan-Shell Ford, Inc.
West Plains, MO
Vehicles
23
Avg Markup
-$2,739
At/Below MSRP
23
Models
7
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| F-150 | 4 | 100% | -$5,000 |
| Super Duty | 4 | 100% | -$2,000 |
| Maverick | 4 | 100% | -$500 |
| Bronco | 4 | 100% | -$4,000 |
| Explorer | 3 | 100% | -$4,000 |
| Expedition | 2 | 100% | $0 |
| Bronco Sport | 2 | 100% | -$2,500 |
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2026 MaverickXL | $33,750 | $0 | 90 | Sep 5, 2026 |
| 2026 Super DutyF-250 XL | $58,070 | -$4,500 | 90 | Sep 5, 2026 |
| 2026 F-150XLT | $58,980 | -$5,000 | 62 | Sep 5, 2026 |
| 2026 F-150Platinum | $88,005 | -$2,000 | 74 | Aug 19, 2026 |
| 2026 MaverickXLT | $33,055 | -$1,500 | 13 | Aug 13, 2026 |
| 2025 RangerXLT | $41,920 | -$4,000 | 59 | Aug 10, 2026 |
| 2026 Super DutyF-250 LARIAT | $94,135 | -$1,000 | 60 | Aug 6, 2026 |
| 2026 Super DutyF-250 LARIAT | $93,740 | $0 | 41 | Jul 18, 2026 |
| 2026 MaverickXLT | $39,190 | $0 | 26 | Jul 2, 2026 |
| 2026 Super DutyF-350 XL | $59,905 | -$500 | 25 | Jul 2, 2026 |






















