← All dealers


James Ford Inc
Half Moon Bay, CA
Vehicles
53
Avg Markup
-$2,939
At/Below MSRP
53
Models
9
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| Super Duty | 14 | 100% | -$3,571 |
| Maverick | 11 | 100% | -$455 |
| F-150 | 8 | 100% | -$4,625 |
| Bronco | 7 | 100% | -$3,571 |
| Ranger | 5 | 100% | -$2,500 |
| Bronco Sport | 5 | 100% | -$3,350 |
| Mustang Mach-E | 1 | 100% | -$4,000 |
| Explorer | 1 | 100% | -$4,500 |
| Mustang | 1 | 100% | -$1,000 |

2026 F-150
FordSTX
-$5,000Great Deal
Oxford White
MSRP
$59,605
Advertised
$54,605
Half Moon Bay, CA
At Dealer

2026 Ranger
FordXLT
-$2,500Good Deal
Oxford White
MSRP
$47,525
Advertised
$45,025
Half Moon Bay, CA
At Dealer
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2026 BroncoOuter Banks | $63,380 | -$2,000 | 8 | Aug 6, 2026 |
| 2026 ExplorerPlatinum | $52,195 | -$4,000 | 8 | Aug 6, 2026 |
| 2025 Super DutyF-250 LARIAT | $88,320 | -$2,500 | 8 | Aug 6, 2026 |
| 2026 F-150XLT | $62,775 | -$4,500 | 8 | Aug 6, 2026 |
| 2026 F-150XLT | $48,570 | -$4,500 | 8 | Aug 6, 2026 |


















































