← All dealers
Ed Morse Ford North
Geneseo, IL
Vehicles
18
Avg Markup
-$2,264
At/Below MSRP
18
Models
8
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| Maverick | 5 | 100% | -$400 |
| Mustang | 3 | 100% | -$833 |
| Bronco Sport | 3 | 100% | -$4,083 |
| F-150 | 3 | 100% | -$4,500 |
| Super Duty | 1 | 100% | -$2,000 |
| Explorer | 1 | 100% | -$4,000 |
| Ranger | 1 | 100% | -$2,000 |
| Bronco | 1 | 100% | -$2,500 |
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2026 RangerXLT | $38,865 | -$2,500 | 35 | Sep 5, 2026 |
| 2026 MaverickXLT | $40,280 | $0 | 90 | Sep 5, 2026 |
| 2026 Super DutyF-350 XLT | $56,410 | -$4,500 | 33 | Sep 3, 2026 |
| 2026 ExplorerST | $57,050 | -$3,000 | 76 | Aug 22, 2026 |
| 2026 ExplorerActive | $45,320 | -$4,000 | 52 | Aug 10, 2026 |
| 2026 F-150King Ranch | $76,850 | -$2,000 | 60 | Aug 6, 2026 |
| 2026 ExplorerPlatinum | $54,440 | -$4,000 | 18 | Jul 30, 2026 |
| 2026 F-150XLT | $63,000 | -$4,000 | 15 | Jul 18, 2026 |
| 2026 ExplorerTremor | $62,600 | -$1,000 | 32 | Jul 9, 2026 |
| 2026 ExpeditionPlatinum MAX | $88,560 | $0 | 19 | Jul 2, 2026 |

















