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Pricing posture
Prices above MSRP on nearly everything
98% of this dealer's priced Toyota inventory is listed above MSRP — 114 of 116 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
116
Avg Markup
+$847
At/Below MSRP
2
Models
18
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| RAV4 | 26 | 0% | +$1,052 |
| Tacoma | 21 | 5% | +$951 |
| Camry | 17 | 0% | +$826 |
| Sienna | 8 | 0% | +$789 |
| Corolla | 8 | 0% | +$789 |
| Tundra | 6 | 0% | +$789 |
| Corolla Cross | 6 | 0% | +$738 |
| Grand Highlander Hybrid | 4 | 0% | +$789 |
| 4Runner | 3 | 0% | +$789 |
| Grand Highlander | 3 | 0% | +$789 |
| Prius | 3 | 0% | +$789 |
| Sequoia | 3 | 33% | -$565 |
| Highlander Hybrid | 2 | 0% | +$789 |
| GR Corolla | 2 | 0% | +$789 |
| 4Runner Hybrid | 1 | 0% | +$789 |
| Highlander | 1 | 0% | +$1,034 |
| Land Cruiser | 1 | 0% | +$789 |
| Tacoma Hybrid | 1 | 0% | +$789 |
2026 RAV4
RAV4 Woodland AWD
+$789Fair
Midnight Black Metallic
MSRP
$43,430
Advertised
$44,219
Colchester, CT
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2026 RAV4RAV4 XLE Premium AWD | $43,258 | +$789 | 32 | Oct 21, 2026 |
| 2026 RAV4RAV4 LE AWD | $36,758 | +$789 | 26 | Oct 21, 2026 |
| 2026 SequoiaSequoia TRD Pro 4WD | $89,203 | +$789 | 31 | Oct 19, 2026 |
| 2026 TundraTundra 1794 Edition 4WD | $79,303 | +$789 | 38 | Oct 19, 2026 |
| 2026 TacomaTacoma TRD Sport 4WD | $52,073 | +$789 | 38 | Oct 19, 2026 |
| 2026 TacomaTacoma TRD Sport 4WD | $48,158 | +$789 | 20 | Oct 19, 2026 |
| 2026 TacomaTacoma SR5 4WD | $47,603 | +$789 | 38 | Oct 19, 2026 |
| 2026 TacomaTacoma Limited 4WD | $56,303 | +$789 | 38 | Oct 19, 2026 |
| 2027 CorollaCorolla Hybrid LE AWD | $29,401 | +$789 | 5 | Oct 11, 2026 |
| 2026 RAV4RAV4 LE AWD | $36,773 | +$1,214 | 30 | Oct 11, 2026 |