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Bill Colwell Ford, Inc.
Hudson, IA
Vehicles
124
Avg Markup
-$2,714
At/Below MSRP
124
Models
9
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| F-150 | 38 | 100% | -$4,263 |
| Explorer | 26 | 100% | -$3,058 |
| Bronco Sport | 16 | 100% | -$2,250 |
| Super Duty | 11 | 100% | -$2,182 |
| Maverick | 10 | 100% | -$500 |
| Expedition | 9 | 100% | $0 |
| Bronco | 9 | 100% | -$2,222 |
| Ranger | 4 | 100% | -$1,500 |
| Mustang Mach-E | 1 | 100% | -$4,000 |
2026 F-150
FordXLT
-$4,500Good Deal
Agate Black Metallic
MSRP
$65,985
Advertised
$61,485
Hudson, IA
At Dealer
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2026 RangerXLT | $38,470 | -$2,500 | 38 | Sep 5, 2026 |
| 2026 EscapeActive | $34,365 | -$5,500 | 86 | Sep 5, 2026 |
| 2027 ExpeditionPlatinum MAX | $84,690 | $0 | 55 | Sep 5, 2026 |
| 2026 MaverickXLT | $38,535 | $0 | 83 | Sep 5, 2026 |
| 2026 ExplorerActive | $46,000 | -$4,500 | 90 | Sep 5, 2026 |
| 2026 F-150Lariat | $66,610 | -$4,500 | 90 | Sep 5, 2026 |
| 2026 F-150Lariat | $66,520 | -$4,500 | 90 | Sep 5, 2026 |
| 2026 F-150Lariat | $70,185 | -$4,500 | 64 | Sep 5, 2026 |
| 2026 MaverickXLT | $38,200 | $0 | 76 | Sep 3, 2026 |
| 2026 F-150XLT | $61,005 | -$4,500 | 62 | Sep 3, 2026 |