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River City Subaru
Huntington, WV
Pricing posture
Prices above MSRP on some inventory
68% of this dealer's priced Subaru inventory is listed above MSRP — 85 of 125 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
125
Avg Markup
-$331
At/Below MSRP
40
Models
7
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| Crosstrek | 38 | 37% | -$264 |
| Outback | 34 | 21% | -$97 |
| Forester | 31 | 26% | -$174 |
| Ascent | 16 | 56% | -$1,393 |
| Impreza | 3 | 67% | -$689 |
| WRX | 2 | 0% | +$575 |
| Trailseeker | 1 | 0% | +$575 |
Recently Left the Lot
| Vehicle | Last advertised | Markup | Days Listed | Left listings |
|---|---|---|---|---|
| 2026 WRXPremium | $34,624 | -$1,763 | 51 | Nov 12, 2026 |
| 2027 AscentPremium 7-Passenger | $41,072 | -$2,454 | 69 | Nov 12, 2026 |
| 2026 OutbackWilderness | $52,669 | +$575 | 32 | Nov 12, 2026 |
| 2026 ForesterPremium Hybrid | $35,731 | -$1,901 | 46 | Nov 12, 2026 |
| 2026 ForesterSport | $36,836 | -$2,166 | 49 | Nov 12, 2026 |
| 2026 ForesterTouring | $43,144 | +$575 | 18 | Nov 12, 2026 |
| 2026 ForesterPremium | $33,847 | -$1,855 | 49 | Nov 12, 2026 |
| 2027 UnchartedGT | $46,342 | +$575 | 28 | Nov 8, 2026 |
| 2026 OutbackLimited | $41,693 | -$2,410 | 131 | Nov 8, 2026 |
| 2027 CrosstrekPremium | $30,950 | +$575 | 10 | Nov 8, 2026 |