River City Subaru
Huntington, WV
Pricing posture
Prices above MSRP on some inventory
72% of this dealer's priced Subaru inventory is listed above MSRP — 98 of 136 vehicles.
Based on the advertised price in the manufacturer's public feed versus the factory window sticker. A dealer's final offer can differ. We only show this for brands whose feed publishes a real asking price that moves in both directions.
Vehicles
136
Avg Markup
-$243
At/Below MSRP
38
Models
6
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| Outback | 45 | 33% | -$565 |
| Forester | 42 | 19% | +$92 |
| Crosstrek | 24 | 29% | -$133 |
| Ascent | 19 | 26% | -$294 |
| WRX | 4 | 25% | -$3 |
| Impreza | 2 | 100% | -$1,322 |
2026 Crosstrek
SubaruLimited Hybrid
Pure Red
MSRP
$39,128
Advertised
$37,171
2026 Crosstrek
SubaruLimited Hybrid
Pure Red
MSRP
$39,128
Advertised
$37,171
2026 Impreza
SubaruSport
Crystal White Pearl
MSRP
$30,882
Advertised
$29,502
2026 Impreza
SubaruSport
Sapphire Blue Pearl
MSRP
$30,550
Advertised
$29,287
2026 Crosstrek
SubaruWilderness
Ice Silver Metallic
MSRP
$36,333
Advertised
$36,908
2026 Forester
SubaruPremium
Magnetite Gray Metallic
MSRP
$34,158
Advertised
$34,733
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2026 AscentOnyx Edition Touring 7-Passenger | $51,198 | -$3,274 | 62 | Sep 27, 2026 |
| 2026 OutbackPremium | $37,518 | -$2,214 | 55 | Sep 27, 2026 |
| 2026 OutbackPremium | $35,706 | -$1,879 | 37 | Sep 27, 2026 |
| 2026 ForesterPremium | $33,827 | -$1,844 | 34 | Sep 27, 2026 |
| 2026 CrosstrekPremium | $31,154 | +$575 | 27 | Sep 27, 2026 |
| 2026 CrosstrekSport | $33,733 | +$575 | 62 | Sep 27, 2026 |
| 2027 AscentLimited 7-Passenger | $51,686 | +$575 | 20 | Sep 24, 2026 |
| 2027 AscentPremium 7-Passenger | $44,101 | +$575 | 20 | Sep 24, 2026 |
| 2026 OutbackPremium | $38,024 | -$2,305 | 34 | Sep 24, 2026 |
| 2026 OutbackTouring XT | $50,590 | +$575 | 85 | Sep 24, 2026 |