Watertown Ford, Inc.

Watertown, MA

Vehicles

Avg Markup

-$2,625

At/Below MSRP

Models

Pricing by Model

Model	Count	At/Below MSRP	Avg Markup
Super Duty	24	100%	-$1,844
F-150	9	100%	-$4,444
Mustang Mach-E	7	100%	-$3,500
Bronco Sport	7	100%	-$2,250
Expedition	3	100%	$0
Explorer	3	100%	-$5,000
Bronco	1	100%	-$3,000
Maverick	1	100%	-$2,500
Ranger	1	100%	-$2,000

Below MSRP

2026 Super Duty

Ford

F-350 XLT

-$6,000Great Deal

Oxford White

MSRP

$69,845

Advertised

$63,845

2026 F-150

Lariat

Agate Black Metallic

MSRP

$71,795

Advertised

$66,295

Watertown, MA

2026 F-150

Ford

Lariat

-$5,500Great Deal

Star White Metallic Tri-Coat

MSRP

$78,835

Advertised

$73,335

2026 Explorer

Platinum

Agate Black Metallic

MSRP

$55,615

Advertised

$50,615

2026 Explorer

Platinum

Star White Metallic Tri-Coat

MSRP

$59,745

Advertised

$54,745

2026 Explorer

Rapid Red Metallic Tinted Clearcoat

MSRP

$63,390

Advertised

$58,390

2026 Super Duty

F-350 XL

Oxford White

MSRP

$77,905

Advertised

$72,905

2026 Super Duty

F-350 XL

Race Red

MSRP

$64,040

Advertised

$59,040

2026 F-150

XLT

Carbonized Gray Metallic

MSRP

$60,210

Advertised

$55,210

2026 F-150

XLT

Carbonized Gray Metallic

MSRP

$60,955

Advertised

$55,955

2026 F-150

XLT

Agate Black Metallic

MSRP

$60,210

Advertised

$55,210

2026 Super Duty

F-250 XL

Oxford White

MSRP

$53,780

Advertised

$49,030

2026 F-150

STX

Carbonized Gray Metallic

MSRP

$49,155

Advertised

$44,655

2026 F-150

Lariat

Agate Black Metallic

MSRP

$72,300

Advertised

$67,800

2026 Super Duty

F-350 XLT

Oxford White

MSRP

$61,740

Advertised

$57,740

2026 Super Duty

F-250 XLT

Ruby Red Metallic Tinted Clearcoat

MSRP

$57,720

Advertised

$53,720

2026 Super Duty

F-250 XL

Oxford White

MSRP

$53,780

Advertised

$49,780

2026 Mustang Mach-E

Premium

Shadow Black

MSRP

$49,650

Advertised

$46,150

2026 Mustang Mach-E

Premium

Glacier Gray Metallic Tri-Coat

MSRP

$55,050

Advertised

$51,550

2026 Mustang Mach-E

Premium

Desert Sand

MSRP

$54,880

Advertised

$51,380

Watertown, MA

2026 Mustang Mach-E

Ford

Premium

-$3,500Good Deal

Shadow Black

MSRP

$54,055

Advertised

$50,555

2026 Mustang Mach-E

Premium

Desert Sand

MSRP

$54,880

Advertised

$51,380

2026 Mustang Mach-E

Premium

Star White Metallic Tri-Coat

MSRP

$54,905

Advertised

$51,405

2026 Mustang Mach-E

Premium

Star White Metallic Tri-Coat

MSRP

$55,050

Advertised

$51,550

2026 Bronco

Badlands

Oxford White

MSRP

$61,360

Advertised

$58,360

2026 F-150

Platinum

Star White Metallic Tri-Coat

MSRP

$94,445

Advertised

$91,945

2026 F-150

Platinum

Agate Black Metallic

MSRP

$92,470

Advertised

$89,970

2026 Maverick

Tremor

Azure Gray Metallic Tri-Coat

MSRP

$44,330

Advertised

$41,830

2026 Bronco Sport

Big Bend

Azure Gray Metallic Tri-Coat

MSRP

$36,635

Advertised

$34,385

2026 Bronco Sport

Big Bend

Carbonized Gray Metallic

MSRP

$35,640

Advertised

$33,390

2026 Bronco Sport

Big Bend

Oxford White

MSRP

$36,035

Advertised

$33,785

2026 Bronco Sport

Big Bend

Carbonized Gray Metallic

MSRP

$37,620

Advertised

$35,370

2026 Bronco Sport

Outer Banks

Oxford White

MSRP

$39,730

Advertised

$37,480

Watertown, MA

2026 Bronco Sport

Ford

Badlands

-$2,250Good Deal

Shadow Black

MSRP

$42,550

Advertised

$40,300

Watertown, MA

2026 Bronco Sport

Ford

Heritage

-$2,250Good Deal

Robin's Egg Blue

MSRP

$39,575

Advertised

$37,325

Watertown, MA

2026 Super Duty

Ford

F-250 LARIAT

-$2,000Good Deal

Agate Black Metallic

MSRP

$76,110

Advertised

$74,110

2026 Super Duty

F-350 LARIAT

Carbonized Gray Metallic

MSRP

$74,295

Advertised

$72,295

2026 Super Duty

F-350 XL

Oxford White

MSRP

$59,895

Advertised

$57,895

2026 Super Duty

F-350 XL

Oxford White

MSRP

$59,895

Advertised

$57,895

2026 Super Duty

F-350 LARIAT

Glacier Gray Metallic Tri-Coat

MSRP

$78,855

Advertised

$76,855

2026 Ranger

LARIAT

Marsh Gray

MSRP

$53,570

Advertised

$51,570

2027 Super Duty

F-250 XL

Oxford White

MSRP

$58,950

Advertised

$57,450

Watertown, MA

2027 Expedition

Ford

Platinum MAX

$0Good Deal

Glacier Gray Metallic Tri-Coat

MSRP

$88,690

Advertised

$88,690

2027 Expedition

Active

Agate Black Metallic

MSRP

$76,135

Advertised

$76,135

2025 Expedition

Platinum

Agate Black Metallic

MSRP

$90,490

Advertised

$90,490

2027 Super Duty

F-250 Lariat

Iconic Silver Metallic

MSRP

$75,660

Advertised

$75,660

2027 Super Duty

F-250 XLT

Agate Black Metallic

MSRP

$65,245

Advertised

$65,245

2027 Super Duty

F-250 Lariat

Carbonized Gray Metallic

MSRP

$71,860

Advertised

$71,860

2027 Super Duty

F-250 Lariat

Agate Black Metallic

MSRP

$72,235

Advertised

$72,235

2027 Super Duty

F-250 Lariat

Star White Metallic Tri-Coat

MSRP

$70,930

Advertised

$70,930

2027 Super Duty

F-250 Lariat

Carbonized Gray Metallic

MSRP

$71,860

Advertised

$71,860

2027 Super Duty

F-250 Lariat

Glacier Gray Metallic Tri-Coat

MSRP

$70,555

Advertised

$70,555

2027 Super Duty

F-350 Lariat

Iconic Silver Metallic

MSRP

$95,250

Advertised

$95,250

Watertown, MA

2027 Super Duty

Ford

F-350 Lariat

$0Good Deal

Star White Metallic Tri-Coat

MSRP

$95,305

Advertised

$95,305

2027 Super Duty

F-350 Lariat

Race Red

MSRP

$94,705

Advertised

$94,705

Watertown, MA

2027 Super Duty

Ford

F-350 Platinum

$0Good Deal

Agate Black Metallic

MSRP

$102,355

Advertised

$102,355

Watertown, MA

At Dealer

Recently Sold

Vehicle	Selling Price	Markup	Days Listed	Sold Date
2026 Bronco SportBig Bend	$33,485	-$2,250	56	Oct 10, 2026
2026 MustangEcoBoost Premium Fastback	$43,340	-$2,500	118	Oct 8, 2026
2026 MustangEcoBoost Premium Fastback	$38,910	-$2,500	118	Oct 8, 2026
2026 MustangEcoBoost Premium Fastback	$37,290	-$2,500	118	Oct 8, 2026
2026 MustangGT Premium Fastback	$56,755	-$1,000	90	Oct 8, 2026
2025 BroncoBadlands	$53,690	-$6,000	109	Oct 8, 2026
2026 ExplorerST	$59,190	-$4,500	27	Oct 8, 2026
2025 BroncoBadlands	$53,485	-$6,000	97	Sep 25, 2026
2026 ExplorerST-Line	$48,610	-$4,500	15	Sep 25, 2026
2026 Bronco SportBadlands	$40,970	-$2,250	83	Sep 25, 2026