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Willis Ford, Inc.
Smyrna, DE
Vehicles
37
Avg Markup
-$2,899
At/Below MSRP
37
Models
11
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| F-150 | 11 | 100% | -$4,636 |
| Bronco Sport | 7 | 100% | -$2,250 |
| Maverick | 6 | 100% | -$1,000 |
| Explorer | 3 | 100% | -$2,833 |
| Super Duty | 2 | 100% | -$2,000 |
| Escape | 2 | 100% | -$5,000 |
| Bronco | 2 | 100% | -$2,500 |
| Expedition | 1 | 100% | $0 |
| Mustang | 1 | 100% | -$1,000 |
| Ranger | 1 | 100% | -$2,000 |
| Mustang Mach-E | 1 | 100% | -$4,000 |
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2026 BroncoOuter Banks | $53,395 | -$3,000 | 78 | Sep 5, 2026 |
| 2026 BroncoBig Bend | $46,535 | -$3,000 | 78 | Sep 5, 2026 |
| 2026 ExplorerST-Line | $50,850 | -$4,500 | 90 | Sep 5, 2026 |
| 2026 F-150Tremor | $77,695 | -$3,000 | 50 | Sep 5, 2026 |
| 2026 ExplorerST | $59,235 | -$4,500 | 88 | Sep 3, 2026 |
| 2026 EscapeActive | $32,330 | -$5,500 | 78 | Aug 29, 2026 |
| 2026 BroncoOuter Banks | $52,360 | -$3,000 | 83 | Aug 29, 2026 |
| 2026 BroncoOuter Banks | $56,545 | -$3,000 | 69 | Aug 29, 2026 |
| 2026 MaverickXLT | $34,290 | -$1,000 | 76 | Aug 22, 2026 |
| 2026 ExplorerST-Line | $47,590 | -$3,000 | 23 | Aug 22, 2026 |