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Gene Latta Ford, Inc.
Hanover, PA
Vehicles
107
Avg Markup
-$2,605
At/Below MSRP
107
Models
10
Pricing by Model
| Model | Count | At/Below MSRP | Avg Markup |
|---|---|---|---|
| F-150 | 20 | 100% | -$4,475 |
| Bronco | 19 | 100% | -$3,053 |
| Explorer | 17 | 100% | -$2,765 |
| Super Duty | 14 | 100% | -$2,000 |
| Bronco Sport | 13 | 100% | -$2,250 |
| Maverick | 12 | 100% | -$417 |
| Ranger | 8 | 100% | -$2,000 |
| Expedition | 2 | 100% | $0 |
| Escape | 1 | 100% | -$5,000 |
| Mustang | 1 | 100% | -$1,000 |
Recently Sold
| Vehicle | Selling Price | Markup | Days Listed | Sold Date |
|---|---|---|---|---|
| 2026 ExplorerST | $55,895 | -$4,500 | 85 | Sep 5, 2026 |
| 2026 ExplorerST-Line | $46,795 | -$4,500 | 90 | Sep 5, 2026 |
| 2026 ExplorerActive | $40,280 | -$4,500 | 85 | Sep 5, 2026 |
| 2026 Super DutyF-350 LARIAT | $72,095 | -$1,000 | 90 | Sep 5, 2026 |
| 2026 F-150XLT | $63,855 | -$5,000 | 90 | Sep 5, 2026 |
| 2026 RangerXL | $37,785 | -$2,500 | 84 | Sep 3, 2026 |
| 2026 EscapeActive | $30,230 | -$5,500 | 84 | Sep 3, 2026 |
| 2026 MaverickXLT | $33,660 | -$1,000 | 88 | Sep 3, 2026 |
| 2026 ExplorerST | $58,930 | -$4,500 | 88 | Sep 3, 2026 |
| 2026 ExplorerST-Line | $49,945 | -$4,500 | 88 | Sep 3, 2026 |