Deal Sheet: 2026 Sorento Hybrid X-Line SX Prestige AWD

Bergstrom Kia of Oshkosh · Oshkosh, WI · VIN: KNDRKDJG5T5480502

Negotiation Guide

Opening Offer

$46,308

Fair Price

$47,808

Walk Away Above

$48,699

• Recent buyers paid ~$1,386 below MSRP
• Sitting 90 days (avg 50) — extra leverage

Price Breakdown

Est. Dealer Cost$44,631

Est. Invoice$46,119

Holdback (est.)$1,488

MSRP (Sticker)$49,590

Asking Price$48,296

Markup-$1,294

Est. Dealer Margin on This Car$3,665

Percentile42% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold1425

Avg Markup-$1,386

Median Markup-$1,267

Best Deal-$2,055

Worst Deal-$754

% Sold Below MSRP100%

Avg Days to Sell50 days

Dealer Profile

Inventory120 vehicles

Avg Markup (All Models)-$1,189

Avg Markup (Sorento Hybrid)-$1,294

% Below MSRP100%

Avg Days to Sell43 days

Avg Sold Markup-$1,199

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