Deal Sheet: 2026 Sorento Hybrid X-Line SX Prestige AWD

Bulldog Kia · Athens, GA · VIN: KNDRKDJG3T5553480

Negotiation Guide

Opening Offer

$46,064

Fair Price

$47,564

Walk Away Above

$48,257

• Recent buyers paid ~$1,386 below MSRP

Price Breakdown

Est. Dealer Cost$44,055

Est. Invoice$45,524

Holdback (est.)$1,469

MSRP (Sticker)$48,950

Asking Price$47,943

Markup-$1,007

Est. Dealer Margin on This Car$3,888

Percentile94% of inventory is priced lower

Days on Lot4 days

What Others Paid (Last 30 Days)

Cars Sold1425

Avg Markup-$1,386

Median Markup-$1,267

Best Deal-$2,055

Worst Deal-$754

% Sold Below MSRP100%

Avg Days to Sell50 days

Dealer Profile

Inventory210 vehicles

Avg Markup (All Models)-$686

Avg Markup (Sorento Hybrid)-$770

% Below MSRP100%

Avg Days to Sell45 days

Avg Sold Markup-$620

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