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Deal Sheet: 2026 Sorento Hybrid X-Line SX Prestige AWD
Diehl Kia of Massillon · Massillon, OH · VIN: KNDRKDJG0T5544395
Negotiation Guide
Opening Offer
$46,064
Fair Price
$47,564
Walk Away Above
$48,257
- • Recent buyers paid ~$1,386 below MSRP
Price Breakdown
Est. Dealer Cost$44,055
Est. Invoice$45,524
Holdback (est.)$1,469
MSRP (Sticker)$48,950
Asking Price$47,715
Markup-$1,235
Est. Dealer Margin on This Car$3,660
Percentile67% of inventory is priced lower
Days on Lot4 days
What Others Paid (Last 30 Days)
Cars Sold1425
Avg Markup-$1,386
Median Markup-$1,267
Best Deal-$2,055
Worst Deal-$754
% Sold Below MSRP100%
Avg Days to Sell50 days
Dealer Profile
Inventory269 vehicles
Avg Markup (All Models)-$675
Avg Markup (Sorento Hybrid)-$824
% Below MSRP100%
Avg Days to Sell50 days
Avg Sold Markup-$699
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