Deal Sheet: 2026 Sorento Hybrid EX

Ourisman Kia of Bethesda · Bethesda, MD · VIN: KNDRHDJG9T5479139

Negotiation Guide

Opening Offer

$40,269

Fair Price

$41,769

Walk Away Above

$42,282

• Recent buyers paid ~$797 below MSRP
• Sitting 89 days (avg 58) — extra leverage

Price Breakdown

Est. Dealer Cost$38,516

Est. Invoice$39,799

Holdback (est.)$1,284

MSRP (Sticker)$42,795

Asking Price$42,078

Markup-$717

Est. Dealer Margin on This Car$3,563

Percentile63% of inventory is priced lower

Days on Lot89 days

What Others Paid (Last 30 Days)

Cars Sold1306

Avg Markup-$797

Median Markup-$737

Best Deal-$1,507

Worst Deal-$204

% Sold Below MSRP100%

Avg Days to Sell58 days

Dealer Profile

Inventory243 vehicles

Avg Markup (All Models)-$1,018

Avg Markup (Sorento Hybrid)-$790

% Below MSRP100%

Avg Days to Sell34 days

Avg Sold Markup-$1,113

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