Deal Sheet: 2026 Sorento Hybrid EX

Ewald Kia of Oconomowoc · Oconomowoc, WI · VIN: KNDRHDJG8T5540190

This Is Already a Great Deal

Opening Offer

$40,314

Asking Price

$41,561

Max Price

$41,561

• Recent buyers paid ~$797 below MSRP
• Asking price is already $302 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$38,394

Est. Invoice$39,674

Holdback (est.)$1,280

MSRP (Sticker)$42,660

Asking Price$41,561

Markup-$1,099

Est. Dealer Margin on This Car$3,167

Percentile24% of inventory is priced lower

Days on Lot46 days

What Others Paid (Last 30 Days)

Cars Sold1306

Avg Markup-$797

Median Markup-$737

Best Deal-$1,507

Worst Deal-$204

% Sold Below MSRP100%

Avg Days to Sell58 days

Dealer Profile

Inventory121 vehicles

Avg Markup (All Models)-$1,259

Avg Markup (Sorento Hybrid)-$1,388

% Below MSRP100%

Avg Days to Sell47 days

Avg Sold Markup-$1,259

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