Negotiation Guide
Opening Offer
$41,888
Fair Price
$43,388
Walk Away Above
$43,786
- • Recent buyers paid ~$797 below MSRP
Price Breakdown
Est. Dealer Cost$39,767
Est. Invoice$41,092
Holdback (est.)$1,326
MSRP (Sticker)$44,185
Asking Price$43,486
Markup-$699
Est. Dealer Margin on This Car$3,720
Percentile67% of inventory is priced lower
Days on Lot6 days
What Others Paid (Last 30 Days)
Cars Sold1306
Avg Markup-$797
Median Markup-$737
Best Deal-$1,507
Worst Deal-$204
% Sold Below MSRP100%
Avg Days to Sell58 days
Dealer Profile
Inventory85 vehicles
Avg Markup (All Models)-$705
Avg Markup (Sorento Hybrid)-$699
% Below MSRP100%
Avg Days to Sell40 days
Avg Sold Markup-$744
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