Negotiation Guide
Opening Offer
$39,998
Fair Price
$41,498
Walk Away Above
$42,014
- • Recent buyers paid ~$797 below MSRP
- • Sitting 90 days (avg 58) — extra leverage
Price Breakdown
Est. Dealer Cost$38,277
Est. Invoice$39,553
Holdback (est.)$1,276
MSRP (Sticker)$42,530
Asking Price$42,254
Markup-$276
Est. Dealer Margin on This Car$3,977
Percentile100% of inventory is priced lower
Days on Lot90 days
What Others Paid (Last 30 Days)
Cars Sold1306
Avg Markup-$797
Median Markup-$737
Best Deal-$1,507
Worst Deal-$204
% Sold Below MSRP100%
Avg Days to Sell58 days
Dealer Profile
Inventory428 vehicles
Avg Markup (All Models)-$707
Avg Markup (Sorento Hybrid)-$970
% Below MSRP100%
Avg Days to Sell38 days
Avg Sold Markup-$674
Cheaper Sorento Hybrid EX Inventory
Pitre KiaAlbuquerque, NM
-$1,577$44,75290d
Pitre KiaAlbuquerque, NM
-$1,577$44,75290d
Pitre KiaAlbuquerque, NM
-$1,577$44,75290d
Pitre KiaAlbuquerque, NM
-$1,577$44,75290d
Pitre KiaAlbuquerque, NM
-$1,577$44,75290d
Findlay KiaLas Vegas, NV
-$1,534$43,00046d
Walser KiaWayzata, MN
-$1,458$43,03681d
Napleton's Kia of UrbanaUrbana, IL
-$1,444$44,10090d
Kia Country of SavannahSavannah, GA
-$1,418$42,43690d
Lee Kia of GreenvilleGreenville, NC
-$1,397$43,19390d