Deal Sheet: 2026 Sorento Hybrid EX

Diehl Kia of Massillon · Massillon, OH · VIN: KNDRHDJG5T5486539

Negotiation Guide

Opening Offer

$41,907

Fair Price

$43,407

Walk Away Above

$43,929

• Recent buyers paid ~$797 below MSRP
• Sitting 90 days (avg 58) — extra leverage

Price Breakdown

Est. Dealer Cost$40,005

Est. Invoice$41,339

Holdback (est.)$1,334

MSRP (Sticker)$44,450

Asking Price$43,708

Markup-$742

Est. Dealer Margin on This Car$3,703

Percentile55% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold1306

Avg Markup-$797

Median Markup-$737

Best Deal-$1,507

Worst Deal-$204

% Sold Below MSRP100%

Avg Days to Sell58 days

Dealer Profile

Inventory269 vehicles

Avg Markup (All Models)-$675

Avg Markup (Sorento Hybrid)-$824

% Below MSRP100%

Avg Days to Sell50 days

Avg Sold Markup-$699

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