Deal Sheet: 2026 Sorento Hybrid EX

Steven Kia · Harrisonburg, VA · VIN: KNDRHDJG5T5444811

Negotiation Guide

Opening Offer

$42,181

Fair Price

$43,681

Walk Away Above

$44,203

• Recent buyers paid ~$797 below MSRP
• Sitting 90 days (avg 58) — extra leverage

Price Breakdown

Est. Dealer Cost$40,253

Est. Invoice$41,594

Holdback (est.)$1,342

MSRP (Sticker)$44,725

Asking Price$43,723

Markup-$1,002

Est. Dealer Margin on This Car$3,471

Percentile35% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold1306

Avg Markup-$797

Median Markup-$737

Best Deal-$1,507

Worst Deal-$204

% Sold Below MSRP100%

Avg Days to Sell58 days

Dealer Profile

Inventory147 vehicles

Avg Markup (All Models)-$1,201

Avg Markup (Sorento Hybrid)-$1,484

% Below MSRP100%

Avg Days to Sell42 days

Avg Sold Markup-$1,164

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