Negotiation Guide
Opening Offer
$42,797
Fair Price
$44,297
Walk Away Above
$44,821
- • Recent buyers paid ~$797 below MSRP
- • Sitting 90 days (avg 58) — extra leverage
Price Breakdown
Est. Dealer Cost$40,811
Est. Invoice$42,171
Holdback (est.)$1,360
MSRP (Sticker)$45,345
Asking Price$44,457
Markup-$888
Est. Dealer Margin on This Car$3,647
Percentile39% of inventory is priced lower
Days on Lot90 days
What Others Paid (Last 30 Days)
Cars Sold1306
Avg Markup-$797
Median Markup-$737
Best Deal-$1,507
Worst Deal-$204
% Sold Below MSRP100%
Avg Days to Sell58 days
Dealer Profile
Inventory314 vehicles
Avg Markup (All Models)-$805
Avg Markup (Sorento Hybrid)-$820
% Below MSRP100%
Avg Days to Sell41 days
Avg Sold Markup-$759
Cheaper Sorento Hybrid EX Inventory
Pitre KiaAlbuquerque, NM
-$1,577$44,75290d
Pitre KiaAlbuquerque, NM
-$1,577$44,75290d
Pitre KiaAlbuquerque, NM
-$1,577$44,75290d
Pitre KiaAlbuquerque, NM
-$1,577$44,75290d
Pitre KiaAlbuquerque, NM
-$1,577$44,75290d
Findlay KiaLas Vegas, NV
-$1,534$43,00046d
Walser KiaWayzata, MN
-$1,458$43,03681d
Napleton's Kia of UrbanaUrbana, IL
-$1,444$44,10090d
Kia Country of SavannahSavannah, GA
-$1,418$42,43690d
Lee Kia of GreenvilleGreenville, NC
-$1,397$43,19390d