Negotiation Guide
Opening Offer
$40,131
Fair Price
$41,631
Walk Away Above
$42,131
- • Recent buyers paid ~$773 below MSRP
- • Sitting 52 days (avg 34) — extra leverage
Price Breakdown
Est. Dealer Cost$38,367
Est. Invoice$39,646
Holdback (est.)$1,279
MSRP (Sticker)$42,630
Asking Price$42,185
Markup-$445
Est. Dealer Margin on This Car$3,818
Percentile95% of inventory is priced lower
Days on Lot52 days
What Others Paid (Last 30 Days)
Cars Sold1152
Avg Markup-$773
Median Markup-$724
Best Deal-$1,554
Worst Deal-$204
% Sold Below MSRP100%
Avg Days to Sell34 days
Dealer Profile
Inventory101 vehicles
Avg Markup (All Models)-$782
Avg Markup (Sorento Hybrid)-$552
% Below MSRP100%
Avg Days to Sell23 days
Avg Sold Markup-$813
Cheaper Sorento Hybrid EX Inventory
Pitre KiaAlbuquerque, NM
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Pitre KiaAlbuquerque, NM
-$1,577$44,75252d
Pitre KiaAlbuquerque, NM
-$1,577$44,75252d
Pitre KiaAlbuquerque, NM
-$1,577$44,75252d
Pitre KiaAlbuquerque, NM
-$1,577$44,75252d
Findlay KiaLas Vegas, NV
-$1,534$43,0008d
Findlay KiaLas Vegas, NV
-$1,507$44,39724d
Walser KiaWayzata, MN
-$1,458$43,03643d
Napleton's Kia of UrbanaUrbana, IL
-$1,444$44,10052d
Kia Country of SavannahSavannah, GA
-$1,418$42,43652d