Deal Sheet: 2026 Sorento Hybrid EX

Bergstrom Kia Appleton · Appleton, WI · VIN: KNDRHDJG1T5550804

This Is Already a Great Deal

Opening Offer

$42,422

Asking Price

$43,734

Max Price

$43,734

• Recent buyers paid ~$797 below MSRP
• Asking price is already $454 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$40,487

Est. Invoice$41,836

Holdback (est.)$1,350

MSRP (Sticker)$44,985

Asking Price$43,734

Markup-$1,251

Est. Dealer Margin on This Car$3,248

Percentile3% of inventory is priced lower

Days on Lot15 days

What Others Paid (Last 30 Days)

Cars Sold1306

Avg Markup-$797

Median Markup-$737

Best Deal-$1,507

Worst Deal-$204

% Sold Below MSRP100%

Avg Days to Sell58 days

Dealer Profile

Inventory203 vehicles

Avg Markup (All Models)-$1,224

Avg Markup (Sorento Hybrid)-$1,607

% Below MSRP100%

Avg Days to Sell39 days

Avg Sold Markup-$1,227

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