Deal Sheet: 2026 Sorento Hybrid EX

Parsons Kia · Winchester, VA · VIN: KNDRHDJG1T5540015

Negotiation Guide

Opening Offer

$42,123

Fair Price

$43,623

Walk Away Above

$44,021

• Recent buyers paid ~$797 below MSRP

Price Breakdown

Est. Dealer Cost$39,978

Est. Invoice$41,311

Holdback (est.)$1,333

MSRP (Sticker)$44,420

Asking Price$43,683

Markup-$737

Est. Dealer Margin on This Car$3,705

Percentile59% of inventory is priced lower

Days on Lot23 days

What Others Paid (Last 30 Days)

Cars Sold1306

Avg Markup-$797

Median Markup-$737

Best Deal-$1,507

Worst Deal-$204

% Sold Below MSRP100%

Avg Days to Sell58 days

Dealer Profile

Inventory99 vehicles

Avg Markup (All Models)-$845

Avg Markup (Sorento Hybrid)-$999

% Below MSRP100%

Avg Days to Sell44 days

Avg Sold Markup-$875

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