Deal Sheet: 2026 Sorento Hybrid EX

Kia of Groton · Groton, CT · VIN: KNDRHDJG0T5509905

Negotiation Guide

Opening Offer

$39,889

Fair Price

$41,389

Walk Away Above

$41,904

• Recent buyers paid ~$797 below MSRP
• Sitting 90 days (avg 58) — extra leverage

Price Breakdown

Est. Dealer Cost$38,178

Est. Invoice$39,451

Holdback (est.)$1,273

MSRP (Sticker)$42,420

Asking Price$41,764

Markup-$656

Est. Dealer Margin on This Car$3,586

Percentile78% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold1306

Avg Markup-$797

Median Markup-$737

Best Deal-$1,507

Worst Deal-$204

% Sold Below MSRP100%

Avg Days to Sell58 days

Dealer Profile

Inventory53 vehicles

Avg Markup (All Models)-$725

Avg Markup (Sorento Hybrid)-$697

% Below MSRP100%

Avg Days to Sell44 days

Avg Sold Markup-$746

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