Deal Sheet: 2026 Sorento Hybrid EX

Kia of Wilmington · Wilmington, DE · VIN: KNDRHDJG0T5480888

Negotiation Guide

Opening Offer

$42,243

Fair Price

$43,743

Walk Away Above

$44,244

• Recent buyers paid ~$772 below MSRP
• Sitting 50 days (avg 33) — extra leverage

Price Breakdown

Est. Dealer Cost$40,271

Est. Invoice$41,613

Holdback (est.)$1,342

MSRP (Sticker)$44,745

Asking Price$44,162

Markup-$583

Est. Dealer Margin on This Car$3,892

Percentile82% of inventory is priced lower

Days on Lot50 days

What Others Paid (Last 30 Days)

Cars Sold1145

Avg Markup-$772

Median Markup-$720

Best Deal-$1,554

Worst Deal-$204

% Sold Below MSRP100%

Avg Days to Sell33 days

Dealer Profile

Inventory438 vehicles

Avg Markup (All Models)-$937

Avg Markup (Sorento Hybrid)-$730

% Below MSRP22%

Avg Days to Sell32 days

Avg Sold Markup-$984

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